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Follow on Google News | Rachel Kronman, Attorney, Frankfurt Kurnit Klein & Selz, PC to Speak at KC’s EventBy: The Knowlegde Group For further details, please visit: http://theknowledgegroup.org/ About Rachel Kronman Rachel Kronman is an attorney in the Intellectual Property and Trademark and Brand Management Groups at Frankfurt Kurnit. She represents clients at all levels in a variety of industries including fashion, entertainment, media, technology, wearable tech, advertising, hospitality, design and transportation, among others. Rachel has special expertise in brand-building and brand protection and she was recently profiled as a thought leader in brand protection. She is experienced in all aspects of domestic and international trademark law. Rachel works with clients to create unique brands and protection and enforcement policies; she regularly advises on a wide range of trademark matters including registration, licensing, enforcement, social media and Internet issues. She is a frequent speaker on trademark topics. For the past two years, Rachel has been recognized as a Super Lawyer Rising Star in Intellectual Property. About Frankfurt Kurnit Klein & Selz, PC Frankfurt Kurnit is a full-service firm, providing the highest quality legal services to clients in a wide range of industries and disciplines worldwide. Frankfurt Kurnit’s extraordinary commitment to its clients has earned it a place on The National Law Journal’s “Midsize Hot List.” The Legal 500 describes Frankfurt Kurnit as “true experts at the top of their game” and Chambers USA praises it as a “market leader.” In addition to advising clients on entertainment, advertising, and intellectual property matters, Frankfurt Kurnit has equally strong practices in commercial, media, and intellectual property litigation, white collar criminal defense, corporate and tax law, charitable organizations, trusts and estates, legal ethics, and real estate. By combining deep industry knowledge across a diverse group of lawyers and practice groups, Frankfurt Kurnit brings a unique, client-focused approach to helping clients achieve their goals. Event Synopsis: Fluid Trademarks, or more correctly Dynamic Trademarks, provide a new way to brand products. Such trademarks incorporate different permutations of shape, color, or movement that enhance consumer recognition in the marketplace, but make difficult their protection as intellectual property. The NBC peacock is one of the earliest such dynamic trademarks. Google uses hundreds of different images as a trademark to represent the company on its search engine. Such changes also present a trade-off between brand dynamism and integrity. Brand recognition helps to support dynamic trade marking in Google’s case. Hence, generally, it is beneficial for large corporations, but not for smaller ones to use dynamic trademarks. In addition, if changes are too significant, it can depart from official registration of the mark and leave it open to contestation. Dynamic trademarks generally have a short lifespan and usually do not warrant protection as registered trademarks. However, protecting a dynamic trademark really is only necessary if it is well recognized and adds value to the company. The type of IP protection thus depends on the longevity of the trademark. One solution is to register the template and change internal aspects of the mark. Copyright protection also may be useful. However, the legal terms of use of dynamic trademarks should be changed to keep apace of mark changes. But, risks remain since there is no case law on such dynamic trademarks, nor regarding their protection as IP. Holders of such trademarks should ensure that they have a good Intellectual Property strategy in protecting their entitlement. A panel of key thought leaders and practitioners assembled by The Knowledge Group will discuss Protecting Fluid Trade Marks and suggest Best Practices in protecting intellectual property under such trademarks. Key issues include that will be covered in this course are: § Fluid Trademarks – An Overview § Traditional and Non-Traditional Marks § Fluid Trademarks: Uniqueness § Innovating Design Patent § Rights in Registered Marks § Copyright Law Protection § Avoiding Random Acts of Fluidity § Variations of Word Mark § Essential Characteristics of Original Trademarks § Infringement on Trade Marks § Adopting A Signature Styles § Potential Problem with Fluid Marks § Possible Lawsuits § Latest Regulatory Trends and Development About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org End
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