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Follow on Google News | CraneMorley’s Work Recognized with Two Hermes Creative AwardsThe Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals (AMPC), an international organization of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. There were over 6,000 entries from throughout the United States, Canada and several other countries in the Hermes Creative Awards 2015 competition. Yamaha Motor Corporation, USA Developed to assist showroom staff with comprehensive product familiarization of Yamaha’s YZF-R1 Superbike, the R1 Mobile Sales Assistant earned the Gold award for Mobile & Web Based Technology Education. This mobile tool utilizes robust graphics and video segments, and serves both salesperson and customer by turning a product walkaround into a dimensional, educational experience. American Association of Critical-Care Nurses (AACN) Earning the Platinum award for Web Based Training, Optimizing Care for Acutely Ill Older Adults was developed with AACN to teach new and experienced acute and critical care nurses to differentiate between symptoms and conditions of usual aging and those arising from illness. The course engages learners through evidence-based case studies and interactive learning checks for comprehension reinforcement. About CraneMorley CraneMorley is an instructional design firm that develops performance- End
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