Soundview to Host Interactive Webinar with Denise Lee Yohn

Philadelphia, Pa. ― Soundview Executive Book Summaries will host an interactive webinar on June 23rd with business author Denise Lee Yohn, to discuss the concepts in her latest book, What Great Brands Do.
By: Soundview
 
 
Denise Yohn Webinar
Denise Yohn Webinar
PHILADELPHIA - June 15, 2015 - PRLog -- Great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, our Soundview Live webinar with Yohn, What Great Brands Do, teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, this event provides an essential blueprint for launching any brand to meteoric heights. Learn more at http://www.summary.com/track/_/What-Great-Brands-Do.

Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

You Will Learn:

•          The seven key principles that the world's best brands consistently implement.

•          From case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands.

•          Tools and strategies that organizations can start using right away.

About Soundview Executive Book Summaries

Founded in 1978, Soundview Executive Book Summaries pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Soundview, Inc. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.
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Source:Soundview
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Tags:Denise Lee Yohn, What Great Brands Do, Business Webinar
Industry:Books
Location:Philadelphia - Pennsylvania - United States
Subject:Events
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