The Most Common Ways Graduates Fail (And Succeed) At Breaking Into A Digital Marketing Career

DUBAI, UAE - June 12, 2015 - PRLog -- Digital marketing is the fastest growing field in marketing. The industry is growing at a rate that outpaces the available talent pool. Marketing professionals can increase their value to firms by earning digital marketing certification. Once marketers earn this certification, there are several methods graduates can use to build a successful career in digital marketing. Digital Blocks provides a solution for marketers who wish to achieve these goals.

The Digital Marketing Arena
Businesses use digital marketing to promote their products and services via the Internet. The mediums that digital marketers communicate with may include social media, smart devices, electronic billboards, and Internet television and radio. This relatively new marketing practice is now a fundamental part of the business marketing mix. For modern marketing professionals to compete in their industry, they must understand how to leverage this powerful medium and keep up with the constantly evolving changes in the field. In today’s advertising market, consumers expect businesses to deliver their brand message using personalized communications performed through digital marketing channels.

Careers in Digital Marketing
Careers in digital marketing have grown in concert with the online advertising industry. Analysts forecast that digital marketing will account for nearly 10 percent of marketing spending by 2018, up from its current rate of three percent. This threefold growth represents an almost 25 percent digital advertising budget increase for firms over the next five years. Employers are unable to find staff capable of managing digital marketing campaigns because there is not enough talent with the experience and training to fulfill their needs. Firms need talent who can manage analytics, mobile marketing, e-mail marketing, content marketing and social media marketing. Currently, the talent gap for digital marketing professionals hovers around 30 percent, creating more demand than ever in the field.

The Importance of Training and Certification
It is possible to learn how to leverage these mediums without formal training, but training provides digital marketing practitioners with several valuable opportunities:

Formal training provides students with the latest industry best practices.

Employment candidates who pursue formal training can adapt to new work environments faster.

Learning through a structured program ensures that digital marketing practitioners have strong skills in all requisite areas.

Training programs offer various training styles that make learning new skills easier.

Firms that institute formal training benefit from the speed at which their employees learn and the uniformity of their knowledge.

Build a Successful Career in Digital Marketing
Nurturing a successful career in digital marketing requires several tactics. Since digital marketing is constantly evolving, digital marketers must learn what resources will help them track the latest industry trends. They must also learn who to network with to advance their careers and what tools can help them build their own brand within the online advertising arena. Within their practice, digital marketers must know how to measure the success of the campaigns they implement. Most importantly, digital marketers need a way to show employers that they are qualified for a position. Marketers can accomplish this with training and certification in a structured setting.

The Digital Blocks Webinar
On Sunday, June 14th – Digital Blocks will host the “Build A Successful Career in Digital Marketing” webinar. (http://rsvp.digitalblocks.me/webinar-for-students-graduates/) The webinar will teach the latest online marketing techniques to new and experienced marketers as well as how to pursue and manage a career in digital marketing. The webinar is geared towards not only learning the skills to work in the digital marketing arena, but actually finding employment in the field.
Topics covered will include:
Career Networking
Portfolio Building
Resume Writing
LinkedIn Profile Management
Digital Marketing Training
Career Cultivation

Once candidates have completed training, they will receive Online Marketing Certified Associate (OMCA) certification, acknowledged by business leaders worldwide.