Found shines in the Drum Search Awards spotlight for its Red Letter Days campaign success

LONDON - June 12, 2015 - PRLog -- Found has once more been officially recognised as one of the UK search industry’s top agencies after taking home two accolades at the inaugural Drum Search Awards this week.

The digital performance agency won the Best B2C Campaign for its work with Red Letter Days as well as being commended for its strategic retail focus and delivery for the long term client in the Best Retail/eCommerce Campaign category.

Tina Judic, Managing Director of Found, says: “Having our work recognised twice at such a prestigious ceremony is fantastic and, more importantly, is a real testament to the Found team’s absolute focus on crafting hard-working campaigns which not only deliver but also outshine the rest of the market.

“In addition to securing new revenue and increasing market share and ROI, our aim was to significantly outrival Red Letter Days’ competitors and to build it a fully integrated paid search solution which reached every avenue of the experience market. As a direct result of this clear objective, we smashed every conceivable KPI set.”

With its clear aim to maintain brand position, grow sales and increase market share and ROI, Found specifically built clever campaigns which targeted Red Letter Days’ core consumer and business markets; dividing its search delivery into two strategies of standard search tactics for new customers and investing in highly-targeted RLSA activity for existing clients. By segmenting the campaign into these two areas, Found was able to divide its audiences based upon in-depth consumer behaviour analysis; assigning a real-time value to consumers at particular points of the purchase path, and most importantly, ensuring the most relevant audiences were captured in the campaign process.

As a result, Found was able to not only secure a massive 51% increase in revenue over the previous year’s activity, but also maintain costs whilst driving a significant 67% increase in ROI year-on-year. In terms of brand awareness, Found’s strategy equally generated over 20% more clicks.

Gerry O’Brien, eCommerce Director at Red Letter Days, adds: “Found’s ability to immerse themselves into the Red Letter Days’ brand, interpreting data and insight, enabled them to mastermind a clever paid search campaign that has delivered fantastic returns.  Not only have we reached greater revenue numbers than we expected, but we’ve achieved this through a considerable reduction in ROI and a huge increase in generic keyword performance.  Working closely together in an agile manner, we’ve been able to share knowledge and skills which, together, has definitely helped us to achieve these great results.”