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Follow on Google News | HR teams must see ‘talent’ as career consumers, claims Head LightBy: Head Light “Talented people with in-demand skills are in an increasingly strong negotiating position and they’re beginning to act like career consumers,” said Ian Lee-Emery, Managing Director of Head Light. “The same principles that marketing teams manage their relationships with customers can be used by HR teams to create better relationships with existing talent and also to showcase the organisation to potential employees.” A typical marketing strategy will involve identifying customers, segmenting their needs and creating an appealing proposition. “These principles apply equally to talent,” said Ian Lee-Emery. “You have an audience, you need to understand what they want, you can segment them according to their needs and create a proposition that will engage them. The secret is having the right data. Just as marketers will use insights about consumers and the marketplace, HR teams can use talent insights to better understand the needs of talented employees and to create a more consumer-led approach to career management.” While marketing teams will aim to treat customers as individuals, Head Light warns that too many HR teams adopt a mass market approach to talent. “Organisations need to treat talent differently, using an individually- On Thursday 18 June (12.45-1.15pm) At the show, Head Light will also showcase its performance management, engagement, succession planning and 360 degree feedback tools. For more information, please call Head Light on +44 (0)1344 742 806 or visit www.head-light.co.uk Background notes: Founded in 2004, Head Light provides talent management software to a wide range of client organisations including retailers, law firms, local authorities and police forces. End
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