LOS ANGELES -
June 10, 2015 -
PRLog -- National Promotions & Advertising (“NPA”), the domestic leader in urban street level media is pleased to announce its partnership with Blue Bite, the Mobile Standard in Out-of-Home. In the past thirty days, NPA has finalized the installation of Blue Bite mTag’s on each of its units across the country with the focus on affording NPA’s customers the ability to create real time, targeted, one to one linkages between NPA’s signage and pedestrians and customers passing NPA’s signs across the country. With Blue Bite's mTAG technology in place, mobile touch points have been integrated into NPA's nationwide coverage to offer NPA’s customers the ability to create campaigns that can be conducted and monitored continuously. Blue Bite offers numerous technologies for consumer interaction via their proprietary mTAG platform, such as Near Field Communication (NFC), Quick Response Codes (QR), Short Message Services (SMS), Bluetooth, Geofencing and Social Media. This partnership is a cornerstone relationship for NPA as NPA continues to find ways to bring additional value to its advertising and real estate customers as digital and mobile media continues to evolve at a rapid pace, and is the first in a number of partnerships that NPA is currently evaluating to continue to add more value to its customer base.
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