5 Ways Small Businesses Can Afford a Big-Time Trade Show

SARASOTA, Fla. - June 8, 2015 - PRLog -- 1. Crowdfunding
All the rage these days, crowdfunding is usually used to raise startup capital or launch a new initiative, but why not appeal to the masses for your trade show entrance fees? Get the word out so your fans can support you.

2. Individual Development Account Grants
When you’re just starting a small business, it might be a good idea to invest in an Individual Development Account. If you are accepted into the program, the cash you set aside toward a big business expense (such as a trade show) will be matched, significantly minimizing the cost outlay.

3. The United Inventors Association
This non-profit helps inventors get on their feet by supporting their entry to five trade shows across the country, then even helps introduce them to buyers and other notables once at the trade fair.

4. State Government Grants
Many states have assistance programs targeted toward small businesses that need help affording trade show entrance fees. Do your research to find out what state resources are available to you, and then prevail upon them.

5. Negotiated Discounts
If you really want to attend a trade show but haven’t managed to make the math work, consider some wheeling and dealing. Perhaps you could host a panel that will help pay your way in return for your services, or you could partner up with an organization that supports your business.

Once you do get your foot in the door of that trade show, of course, it’s time to wow. You’re there to impress distributors, buyers and potential partners, so you have to bring your A-game. Prep your swag ahead of time, bring your best employees and speakers to show off what you do, and plan a stunning backdrop with the help of a company such as Infinity Exhibits (http://www.infinityexhibits.com/), which offers a range of affordable exhibit options.

First impressions are everything, so make sure that once you’re at that big-time trade show, you make the most of the opportunity.