World Environment Day: Ideal Standard reaffirms its commitment to Water Conservation

DUBAI MEDIA CITY, UAE - June 7, 2015 - PRLog -- IdealStandard, a renowned provider of innovative total bathroom solutions, is a strong proponent of environmentally friendly approaches and works hard to conserve resources, while providing comprehensive and futuristic solutions. This World Environment Day, Ideal Standard reasserts its commitment to the environment, which has always been the underlying philosophy in its product ranges.

With a product portfolio that extends from ceramics and brass fittings to shower kits and bathtubs, Ideal Standard endorses values of conserving water.  In each and every aforementioned product category the products have features that ensure high quality performance, while reducing water consumption.

While, generally, WCs represent one of the greatest potential sources of water wastage, Ideal Standard WCs save water every day. The dual flush mechanism in the toilet cistern saves more that 50 % of water waste. With a large button for full flush and a small button for short flush, standard mechanism flushes at 6/3 liters and low flush is taking it one step further at 4/2,6 liters, resulting in even more saving. Additionally, the delayed fill WCs only fill up the tank once all the water has emptied from the cistern.

In a bathroom, using the faucets is a daily activity, leaving them on while doing other things such as brushing our teeth is a common habit. So, it is essential for the Brass fittings to have water saving characteristics. Click Technology, a water saving mechanism allowing mixers to function at 50% of their capacity and flow regulators that reduce consumption by more than 50%, are some of these characteristics, which make using Ideal Standard fittings both ecological and economical.

When it comes to showering products the objective is to offer maximum pleasure at minimum consumption. With a precision-designed flow engine, these products deliver optimal spray performance, and the additional, easily-fitted and removed flow regulator reduces water consumption in high-pressure systems from 18.5 to just 8 l/min with no loss of flow. Water saving design bathtubs with low capacity is an added bonus.

Speaking about the emphasis on environmental sound technology, Ms. Dimitra Dotsia, Marketing Manager at Ideal Standard Gulf pointed out, “At Ideal Standard we are dedicated to providing the highest level of environmental sustainability in all our products. For over 40 years, we have been at the forefront of environmentally – friendly innovation.   The Ceramic disk Cartridge, our patented innovation that put an end to dripping taps, is used today in all the mixers in the market. We now go even further to ensure as little impact as possible on Earth’s recourses.”

Furthermore, Water Efficiency is a crucial aim for any kind of business or our household. Ideal Standard emphasizes on efficient and optimum control of water as an essential factor from both, an environmental and a cost control point of view. Studies and analysis has shown that average consumption of water is significantly reduced by using Ideal Standard water saving products and a lot of water and money can be saved.

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.