How Mobile Advertising and Rich Media will drive your eCommerce Sales

NEW YORK - June 4, 2015 - PRLog -- Mike Basch of Spotad will speak about the rise of rich media and how that will help drive your eCommerce sales at the New York eCommerce Meetup on Wednesday, June 10^th, 2015. The Meetup will be hosted by Hara Partners and will take place at the Hara Partner’s Offices on 31 W 34th Street on the 7th floor at 7:00 P.M. Networking will occur on our outdoor terrace, so bring your business cards.

According to TechCrunch Magazine (http://techcrunch.com/2015/01/12/80-of-all-online-adults-now-own-a-smartphone-less-than-10-use-wearables/) 80% of all adults now own smartphones, and that percentage makes up blank million people. Now that almost all adults have adopted the smartphone, there is in increasing trend of shoppers purchasing online directly from their mobile phones. Tech Crunch experts are seeing that 50% of eCommerce traffic comes from mobile devices; therefore, it is crucial that online retailers learn how to master the art of rich media and mobile advertising for their business to maintain their competitive status. One more key trend to note is that the mobile digital commerce is outpacing PC growth rates of commerce, which makes learning about how the advertising industry is shifting towards mobile/tablet usage more important than ever.

Michael Will Touch On These 5 Areas In His Presentation:

-Rich media’s role in the transition to Mobile Commerce

-User acquisition using mobile for your eCommerce Site

-Why Spotad got into the marketplace of mobile advertising

-How to attain customers for your eCommerce site/app using mobile customizable add layouts

-How to target and optimize to your audience on mobile

More about Michael Basch:

Mike has a background consisting of running over 20 coffee shops, building a global sourcing business, and finally landing in mobile ad tech, Michael knows how to build businesses across multiple industries and categories.

As it pertains to Spotad (http://www.spotad.co/), Michael first got involved as an investor in the initial seed round in Mid-2013.  After being an active investor for a year, in Mid-2014, joined the business full-time, launching the US office--where they are looking to move the company headquarters to by end of 2015. You can connect with him on Linkedin here. (https://www.linkedin.com/in/mikebasch)

More about Spotad:

Spotad has an expertise in user acquisition as it pertains to mobile/tablet advertising, specifically for apps and e-commerce sites. In the rapidly growing world of advertising, Rich Media ads are the new spots everyone wants to tap into, while technology has been an obstacle for most advertisers. SpotAd removes this obstacle by using unique proprietary framework that enables every brand owner and marketers to deliver it’s own rich media ad in minutes.

To visit Spotad's Website: http://www.spotad.com

About Hara Partner (http://www.harapartners.com/)s: Hara Partners provides innovative e-Commerce business solutions based on Magento. We partner with you to allow you to streamline and grow your business. We bring our in-depth expertise to your team and add the skills and know-how you need. From concept to execution, our single purpose is to deliver powerful solutions so that your company prospers.

Learn more about the event here: http://www.meetup.com/New-York-eCommerce-Meetup/events/221729907/

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