Middlesex University to launch integrated brand campaign through Spinnaker

June 3, 2015 - PRLog -- Middlesex University is launching a new creative campaign next week targeting prospective undergraduate students for the 2016/ 2017 academic year.

The campaign taps into contemporary research findings, which have demonstrated a notable shift in the factors influencing a student’s choice of university. In addition to a more exhaustive and contemplative decision-making process, students now place an increased importance on:

Potential career opportunities
High employability rates
The potential for fulfilling life experience while enrolled at the university.

The campaign embraces these key insights and aims to highlight the individual merits of key courses within the campaigns overarching identity.

To create the campaign Spinnaker used a combination of bold, strong, language which taps into the individual student’s hopes, dreams and aspirations.  The campaign also introduces the university as ’MDX’ – a moniker commonly used in internal communications which will, it is hoped, now permeate the lexicon of potential students too.

Rob Goldsmith, Managing Partner at Spinnaker (http://www.spinnakerlondon.co.uk) said: “We deliberately made the campaign visually striking and contemporary as this imagery reflects the University itself, and differentiates it from other universities which are advertising currently.”

Lucy Everest, Marketing Director, Middlesex University said: “Spinnaker really impressed us with their bold creative, and we are confident that the new campaign will help persuade undergraduates to re-discover all that Middlesex has to offer.”

The OOH activity will be positioned around local schools and on roadside sites in the London area.  Online display banners will target prospective students when they are carrying out research.  The campaign will also be featured on social media platforms through promoted posts and tweets, along with Google PPC.  The online launched on 25^th May with 6 and 48 sheet poster sites going live from 1^st June.

Media is being handled by McCann Birmingham.

-ends-

For further information:

Steph Smith, PR and Social Media Consultant, 07803 853006

About Spinnaker

Spinnaker, founded in 2004, is an independent marketing communications agency.

Spinnaker’s essence is a belief in brand humanisation. We believe that understanding the human inside of all us is the premise of all good marketing. We’re rooted in data insights and technology from which we develop brand messaging and relationship marketing. This leads to the development of creative interaction programmes across content, social, advertising and CRM that invite and involve in people’s lives.

Spinnaker clients include Sony Pictures, HiPP Organic, The Irish Food Board, PRS for Music, Tabasco, Patak’s, KidZania. Middlesex University and Beachcomber.