Karen Won, Attorney, Cooley LLP to Speak at KC’s Pharmaceutical Brand Protection Webcast

NEW YORK - June 3, 2015 - PRLog -- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Karen Won, Attorney, Cooley LLP will speak at the Knowledge Congress’ webcast entitled: “Pharmaceutical Brand Protection Program: Latest Trends and Legal Considerations Demystified! LIVE Webcast”. This event is scheduled for Thursday, July 9, 2015 @ 3:00 PM to 5:00 PM (ET).

For further details, please visit:

http://theknowledgegroup.org/event_name/pharmaceutical-brand-protection-program-latest-trends-and-legal-considerations-demystified-live-webcast/

About Karen Won

Karen is an attorney in the Trademark, Copyright and Advertising group at Cooley LLP. Her practice mostly focuses on trademark and copyright issues but also includes advertising, right of publicity, domain names and other related areas.  Karen advises clients across many sectors but with a particular focus on technology including consumer tech, enterprise tech, life sciences, and bio/med tech.  Karen works with clients on the selection, clearance, adoption, and use of trademarks; domestic and international trademark prosecution and enforcement; trademark portfolio management; development of comprehensive branding strategies; trademark licensing; and due diligence analysis. She also represents clients in federal litigation, proceedings before the Trademark Trial and Appeal Board, and internet domain disputes before the World Intellectual Property Organization and the National Arbitration Forum. Karen is also actively involved in a range of pro bono matters.

Karen will discuss the following topics:

·         Branding basics: Drug Names

·         Overview of the Trademark Process for Drug Names at the USPTO

·         Overview of the Regulatory Process for Drug Names at the FDA

·         Best Practices in Drug Naming

About Cooley LLP

Cooley’s attorneys solve legal issues for entrepreneurs, investors, financial institutions and established companies. Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and bet-the-company litigation, often where innovation meets the law. Cooley has 850 lawyers across 12 offices in the United States, China and Europe. The firm’s Trademark, Copyright and Advertising practice is one of the largest of any of the AmLaw 50 law firms, with 24 lawyers, including 8 partners, and 10 paralegals. Year after year, Cooley is recognized as one of the top full service trademark practices in the United States by several legal directories including Chambers, Legal 500, Managing Intellectual Property, and World Trademark Review. Cooley’s clients range from trailblazing start-ups to Fortune 500 companies, all of which benefit from the firm’s unique, business-focused approach to developing trademark and brand-building strategies tailored to each client’s definition of success.

Event Synopsis:

The pharmaceutical industry is changing dramatically and rapidly with the introduction worldwide of new regulations, advances in technology, and greater competition. As a result, pharmaceutical firms want to decrease risk, and increase efficiency, transparency, and collaboration in the supply chain.

Numerous methods are used to protect pharmaceutical brands. Pharmaceutical companies increasingly use investigators to protect their supply chains and fight counterfeiting. The recent addition of Food and Drug Agency’s Track and Trace obligations increases the need for brand owners to consider protecting brands and their distribution.  Other tactics include serialization to combat the circulation of counterfeit drugs, and use of bar codes, RFIDs, Holograms, Taggants, and other anti-counterfeiting devices and methods.

In this two-hour LIVE Webcast, a panel of distinguished professionals and thought leaders assembled by The Knowledge Group will discuss Pharmaceutical Brand Protection Programs and provide the audience with an overview of the Latest Trends and Legal Considerations in protecting pharmaceutical brands. Speakers will also offer best practices in developing and implementing an effective Pharmaceutical Brand Protection Program.

Key topics include:

Brand Protection in the Pharmaceutical Industry
FDA Track and Trace Obligations
Brands as Intellectual Property
Pharmaceutical Anti-Counterfeiting Technology Markets
Counterfeiting Investigative Programs
Benefits of Corporate-Sponsored Brand Protection Programs
Developing and Managing Brand Protection Programs
Qualifying Requirements for Brand Protection Programs
Scope and Limitations of Brand Protection Programs
Supply Chain Integrity
Lessons from Retailers
Transparency and Collaboration
Social Media
Brand Protection Technology (Bar codes, RFID, Taggants, Holograms)
Regulation and Litigation Risks

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/