Asphalt benefits made clear with the new “Asphalt Advantages” Campaign

BRUSSELS - June 4, 2015 - PRLog -- BRUSSELS, 4th JUNE 2015

Did you know that asphalt is quick to pave, reducing congestion waiting time and thus fuel costs for users? That noise-reducing asphalt stops noise at its source and saves money? that asphalt provides the best visibility during rainy conditions? That asphalt containing reclaimed asphalt is cost-effective and just as good as new? Advantages such as these are now available at the fingertips of decision-makers who are involved in roadway infrastructure through a new user friendly and educational campaign titled “Asphalt Advantages” that has been launched jointly by Eurobitume and the European Asphalt Pavement Association (EAPA).

Asphalt Advantages offers the latest industry news and information about upcoming programmes and events, as well as raising the general awareness about the many benefits of asphalt as a material for all types of pavements.

The campaign is supported by a new website www.asphaltadvantages.com, which acts as the hub for all information and is efficiently categorised into four key themes for easy reference: Sustainability, Comfort, Safety, and Economics.

“The website’s focus is to promote the benefits and value of asphalt pavement to those who use, buy, and design roads. The campaign highlights the advantages of asphalt pavements and how asphalt is meeting the challenges of today's environment and user demands”, said Carsten Karcher, EAPA Director.

Everyone is encouraged to join the conversation on Facebook and Twitter, where weekly feeds provide valuable information that emphasises the importance of choosing asphalt pavement.

About Eurobitume

Eurobitume’s mission is to promote the efficient, effective, and safe use of refined bitumen in road, industrial, and building applications throughout Europe. They aim to provide clarity on technical and health & safety issues, and the creation of a positive environment for sustained bitumen demand based on the highest performance standards.

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About EAPA

The purpose of the European Asphalt Pavement Association (EAPA) is to be the trusted voice of the European asphalt paving industry. With 35 Members and Associated Members, EAPA already represents the majority of the asphalt pavement industry and engages in asphalt road construction and maintenance in the whole of Europe. EAPA and its mission is to remain the acknowledged contact point for its members, other industry organisations, and of course the European Institutions. Being based in Brussels at the heart of the European Union, EAPA already represents its members successfully at the European level.

For more information:
Website: www.asphaltadvantages.com
Facebook: https://www.facebook.com/AsphaltAdvantages
Twitter: https://twitter.com/asphalteu

CONTACT
Aimé Xhonneux, Director General, Eurobitume
Carsten Karcher, Director, European Asphalt Pavement Association
email: info@asphaltadvantages.com