Q&A with Matt Clements Announcing the Brand and Image Change for Enmark to enmarket

SAVANNAH, Ga. - June 1, 2015 - PRLog -- Why did you decide to change the name and logo?

The organization looks much different now than what it did when the Enmark name first appeared in the 1980’s. We’ve maintained the core values that the company was founded upon, but have morphed into something different with some significant changes in how we go to market. Most of these changes have occurred inside the walls of Enmark over the last few years- both in the stores and in the office. We felt that it was time to make some changes outside of the walls to better reflect these internal changes. This starts with our name and logo, the first thing you see when you ride by one of our stores.

What does the new name and logo represent? Why was it selected?

The new name embodies the 52 years of our corporate history by keeping the name “Enmark” within the new name, enmarket. Enmark has always been recognized as a brand of friendly employees, quality fuel, and inexpensive gas and merchandise. But with the simple addition of two letters, we’ve included the word “market” within our name, and that is more indicative of the type of stores we operate. The name was sitting there in front of us the whole time, and when we realized it, it didn’t take us long to embrace the idea to make the change. It seemed like a natural progression for our brand. We softened up the logo and made some color modifications that better represent the current identity of our company. We also added a couple of leaves to the logo to accentuate the fresh and healthy elements of our brand.

How long will the rebranding take? We will have all enmarket reimaging completed within one year.

Will you be offering the same products or change due to the rebranding?

First, we will still offer the same core products that we’ve always carried. But there are certainly some additional product lines that we’ve begun to offer over the last couple of years. We’re now operating eleven stores that prepare fresh food on site. We’ve added a whole new line of healthy snacks with more all-natural, organic, gluten free, and non-GMO options for our customers. We’ve increased our delivery frequencies for products like fresh salads, sandwiches, and produce so that we are able to keep the freshest possible products on our shelves all week long. We’ve also added take home casseroles, rotisserie chickens, and other take home meal solutions for the customer on the go. Moving forward, look for us to expand these offerings to more of our stores, and look for us to continue to find ways to make it more convenient for our customers to make healthy lifestyle choices.

Moving forward in 2015 what other changes with the customers experience?

We’re changing much more than just our name. Many stores will see interior remodels and reimaging. We’ll be adding prepared foodservice to several locations. We’ve already begun upgrading technology to make transactions quicker for our customers. We’ll be upgrading some of the product offerings that have been a part of our business for many years. New builds are on the horizon. You’ll begin hearing music in more of our stores, something our employees really appreciate. Employee uniforms will change. There’s much more happening, but that’s a sample of what customers will see.

Why is health such an important focus for Enmark?

We believe that we all benefit when the collective population is healthy. When people are healthy, they are generally happier, less likely to become ill, more productive at work, eager to grow and learn… the list goes on. The ripple effects are felt throughout the economy and society. So we’ve simply tried to make it easier for consumers to make healthier choices at our stores while still giving them the option to make a more indulgent purchase if that’s the kind of mood they are in. We don’t limit our focus on health to products in our stores, though. Events like the Savannah Bridge Run and the Encourage Health lunch series promote healthy lifestyles, so we’re happy to sponsor them to further increase health and wellness awareness in our community.

FOR LOGOS AND MORE INFORMATION VISIT THEIR DROPBOX LINK: https://www.dropbox.com/sh/526ebbakse26loi/AADnvnXkHNBSff...

ABOUT ENMARKET STATIONS
Founded as Interstate Stations in 1963 by Robert Demere and more recently known as Enmark Stations, enmarket is a family-run business committed to offering its customers top-notch service and superior products. The Savannah-based company, which celebrated its 50-year anniversary in 2013, operates 63 stores in Georgia, South Carolina and North Carolina that offer high quality and competitively priced fuel, beverages, healthy snacks, fresh food, lottery services and more. Enmarket’s fuel is filtered through a trademarked Double Filtered System, resulting in gasoline and diesel that is clean and 100-percent water-free. Enmarket customers can save up to $.10 per gallon by using an enmarket cash card, a reloadable stored-value card that can be used directly at the pump. A new website, enmarketDOTcom, will be debuting soon.

CONTACT
Matt Clements
Director of Marketing
enmarket
MClements@enmarkstations.com

MEDIA CONTACT
Marjorie Young
Carriage Trade PR, Inc.
912.844.9990
marjorie@carriagetradepr.com