SHOP CJ brings the Italian cookware brand Balzano to India

MUMBAI, India - May 29, 2015 - PRLog -- Balzano, an Italian cookware brand which has found its rightful place in the homes of chefs all over the world, has now entered India to inspire chefs here. The company has exclusively partnered with with Shop CJ Network Private Limited (http://www.shopcj.com/) (“SHOP CJ”), a Korea based home-shopping giant, to launch its first product in India i.e. Balzano Air Fryer- a revolutionary kitchen appliance that fries with just Air. The product will be available on TV, web and mobile platforms of the home-shopping company.

The product has received very good response worldwide. Balzano is expecting similar response in India with the help of multi-distribution channel of SHOP CJ. Additionally, home & kitchen appliance contributes close to 30 percentage of SHOP CJ’s revenue and Balzano Air Fryer will further boost this category.

Kenny Shin, CEO of SHOP CJ, said, “We focus on good product portfolio which is a mix of international and national brands. This product is in sync with our philosophy to bring ultra-trendy, durable, cost-effective, innovative and customer-friendly products which delight the customers.”

Balzano Air Fryer is the perfect addition to the Indian kitchen. It significantly reduces the need of oil for cooking a variety of Indian dishes and makes it possible to cook using just air. It is a healthy alternative which can create great tasting fried food, with up to 80% less fat compared to traditional frying. One need not stop himself from enjoying dishes from humble fries to cooking delights such as, samosas, chips and kebabs. Indian consumers are becoming more conscious about their food choices and going for less fat content in their food without compromising on taste. This product best suits the Indian consumers need and the launch gives Balzano opportunity to foray into this country.

At this launch stage, for a limited period, Balzano Air Fryer will be sold at a special price tag of Rs. 6250, which is 30 percent lower than the MRP of Rs 9000.

Product Link on SHOP CJ website: http://www.shopcj.com/mall/disp/itemInfo.htm?itemCode=149881

About SHOP CJ

SHOP CJ Network Pvt. Ltd. (Formerly Known as STAR CJ Network India Pvt. Ltd) is a 50:50 joint venture between the South Korean home shopping major, CJ O Shopping Co. Ltd. and Providence Equity Partners group. It operates a 24x7 home shopping channel called SHOP CJ (formerly STAR CJ alive) and a web-based portal www.shopcj.com (formerly www.starcj.com). SHOP CJ channel is available on major DTH and analogue & digital cable platforms. It reaches more than 65 million households in India. The channel/service was launched in 2009 and within five and a half years of its operation added 6.5 million satisfied shoppers. The parent company, CJ O Shopping, is the first and largest home shopping company in South Korea. Currently, world's second-largest home shopping network operates in 10 sites, including, Korea, China, India, Japan, Vietnam, Thailand, Turkey and Philippines, generating $4.4 billion in sales in 2013. CJ O Shopping brings shoppertainment and trendy lifestyle products with value to its customers. Website - http://www.shopcj.com/

About Balzano

Balzano origanted in 1908 in the Italian town of Verres which has been rich in iron since the time of the Romans. This is where a steel plant named Cravetto was built which gave birth to the company Guinzio Rossi, which became the largest producer of aluminium household items all across Italy. Famous architects and designers such as, Carlo Molino & Marco Zanuso introduced Modern Design movement and sought to bring imaginative and minimalist designs to household accessories which would otherwise be ordinary. Together, they developed Balzano's most famous product, most notably the iconic Carmencita coffee pot nicknamed, La Kiccai. In conjunction with Lavazza, this coffee pot was monumental in popularizing coffee-making amongst both the wealthy and working classes. Balzano cookware was welcomed into the kitchens of professional chefs and five-star hotels such as the Four Seasons hotel. Design and production is still based in Italy and as a result, Balzano is the favored partner to produce the highest quality cookware for other-companies such as VVMF in Germany, Spring in Switzerland, Lavazza and Sambonet in Italy. From stylish Zanuso-era coffee pots to multi-ply copper cookware, Balzano combines the best of Italian style and workmanship for the kitchen.