Omgirl Clothing launches online boutique Omgirl.com!

LOS ANGELES - May 28, 2015 - PRLog -- Celebrating 15 years as a pioneer yoga wear brand, OMGIRL recently launched their highly anticipated online boutique, omgirl.com.

Encompassing the style of the California woman, OMGIRL showcases a runway-inspired yet timeless look all while staying true to the laid-back coastal lifestyle that impassions owner Meghan Fielding. The new online boutique launched with the Summer 2015 collection. The vibrant, sophisticated color palette of tropical blues and greens pop against the black, white, and gray core pieces that are easily interchangeable across the collection. Inspired by the runway, the upscale lifestyle and active apparel are truly unique and on trend.

While OMGIRL is available in over 300 boutiques worldwide, they saw a great demand to be available to market areas that may not have otherwise had access to the brand. The online boutique was greeted by thousands of awaiting customers on their May 18th, 2015 launch and peaking at over 13,000 visits in the first week. Additional pieces from the collection are being added each week to accommodate the overflow of shoppers to the site. A brand that believes in rewarding their customers, OMGIRL released a 20% off promotional code to accompany the launch of the site. Available until May 31st, 2015, you can save 20% on the entire site with code OMGIRL20.

OMGIRL is designed to empower a woman’s multi-faceted lifestyle, to express their individuality,  and to look and feel their best! Featuring 100% organic cotton, hand-crafted and one-of-a-kind hand-dyed pieces, OMGIRL is proudly made in Los Angeles from fabric to finishing.

ABOUT OMGIRL

OMGIRL was born from yoga. Founder, Megan Fielding, created her first yoga-inspired graphic tee in 1997 while working at the original Yoga Works, in Santa Monica California. It grew from there! With yoga as her muse, Meghan created a collection of elevated active and lifestyle pieces that embraced the ethos of the yoga community. OMGIRL became a pioneer in yoga wear, and quickly found a loyal following worldwide.

Since then, the brand has become synonymous with Meghan’s vision to blend fashion-forward silhouettes and hand-dyed prints with functional, active, comfort-wear elements.

For more information visit www.omgirl.com or www.facebook.com/omgirlclothing email Creative Director, Giselle Grayson at omgirlgiselle@gmail.com or call 818.985.2790.

For wholesale information and the opportunity to showcase OMGIRL in your boutique, please contact omgirlclothing@gmail.com.