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Follow on Google News | Avoid 5 Common Mistakes While Creating Minisite DesignsMinisites have proved a very fast working strategy of recouping return on your spending for marketing plans and their precise execution.
By: Infigo Solutions Lack of Planning Most of the times, webmasters overlook importance of making a concrete layout that includes easy navigation and link buildings. The latest algorithms of search engine marketing must also be taken into considerations while creating minisites. No Keyword Research It is a wrong idea that keyword research is important only for the traditional websites just because these have more content to describe brand background and profiles. Minisites take time to fare well in the search engine listing and what is worse, many of them are so poorly ranked that they don’t surface up within the range of visibility of the internet users. Remember that even though minisite must not be cluttered with too much content, right keyword selection is just like one of the foundation bricks of a minisite structure. If this crucial step is missed, you are less likely to enjoy a mammoth return on your investment for minisite making. Choose the set of most commonly searched keywords. There are some specific keywords or keyword phrases that attract more customers. Cluttered Look Doesn’t a minisite loose its appeal if it is cluttered with too many bells and whistles? Graphics are a must-require element for every website but too many of them is a spoiler. The same rings truer if you use a lot of colors. Remember that your prospective visitors will not be right out of the kindergartens and gaudy look is unlikely to impress them even if your product/service is meant for the kids. Avoid flash animations as these make your minisite heavy, which causes late loading. Keep it simple yet sophisticated – that is the ultimate manta of success. Restrict Width to 750 Pixels If the width spills beyond 750 pixels, the visitors need to scroll widthwise to view the website. It is annoying for them. The easiest way to avoid the problem is to use the percentage of the screen size instead of pixels. Also make sure that the width does not drop down to 650 pixels, otherwise visibility will be considerably hampered. These mini-sized websites have now become integral to expanding online marketing blueprints for a growing number of business owners. Those, who already have websites, are not minding spending a little extra for minisite design (http://ecoverexpert.com/ No Opt-In Box Minisites are more interactive due to ‘call-to-action’ End
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