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Follow on Google News | Social Media Marketing in Tourism and Hospitality - SMB Dallas, May 28, 2015 MeetingHave you ever wondered how the tourism and hospitality industry utilizes social media? Come to SMB Dallas, May 28, 2015 and hear from our panelists.
By: SMB Dallas 
SMB Dallas Social Media changes almost daily and sometimes it is challenging to keep up with the changes and new product introductions. As a business and an individual, social media presence has become a daily function and necessary to remain in the public eye. Staying up to date and ahead of competition is another critical issue. SMB Dallas helps these businesses and individuals’ Cathy D Claterbaugh, Founder and President of c12 Concepts (http://www.c12concepts.net) and SMB Dallas Board Member says, "The tourism and hospitality industry has huge dependency on social media for several reasons and we look forward to hearing from each of the panelist on their experiences, challenges and successes. And it will be interesting to hear how they use social media for customer loyalty, extend offers, and handle customer issues when they arise.” May Featured Speakers: Erik Johnson is the Director of Digital Marketing for ClubCorp and is responsible for the individual social media presences for all 210 of the company's country, business and alumni clubs. Also a self-described "wine geek," Erik was recently named one of the top 100 wine influencers on social media worldwide. Franny Karkosak is a 20 year media veteran, responsible for media, digital, social and content strategies at TGI Fridays. She’s a big believer that audiences are humans first – not “targets” – and thinks it’s the human insight that always turns up the best media strategies. Catherine Cuellar is CEO of the Dallas Arts District, which is world headquarters of the Global Cultural Districts Network. She spent two decades as an award-winning multimedia journalist for national public radio stations and programs, Sojourners magazine and The Dallas Morning News among others. Ms. Cuellar also managed communications for five years at the sixth-largest electric power grid in the U.S., Oncor. MEETING INFO Where: Offices of Freeman+Leonard / BravoTECH, Heritage Square I 4835 LBJ Freeway, 10th floor, Dallas, TX Social Media is changing as fast as it is growing. The challenges marketers face are compounded by the increasing number of channels, and devices, that keep growing. As marketers, it can be daunting to ensure your marketing plan has the most meaningful message presented on the most contextually relevant channels, and to generate adequate reach, gain actionable insights, and ensure the highest possible ROI for your brand. SMB Dallas social media includes LinkedIn (http://www.linkedin.com/ About SMB Dallas SMB Dallas was formed May 5, 2010 for businesses and individuals primarily involved in B2B, to network, learn, and showcase their interests in various uses of social media. From a business owner who utilizes social media to promote and grow their business, to the media expert or the new beginner, SMB Dallas is an organization of 800 members coming together to share, teach and learn. SMB’s roots started in “The Big 3” in social medias – LinkedIn, Facebook and Twitter, and has constantly expanded topics to more social media platforms strategic approaches, tools and many more. The program format varies from showcasing various keynote speakers, “Hot Topic” panel discussions and roundtable “Burning Question” format, so all have an opportunity to participate and grow in knowledge. Meeting the last Thursday of each month, SMB Dallas members gather to share experiences, successes and engage with each other on a variety of different topics in and around the social media sphere. For more information please visit https://socialmediabreakfastdallas.com. End
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