Get the Inside Scoop on Acura's New #ILX2016 Social Media Campaign

SALEM, Ore. - May 22, 2015 - PRLog -- Acura has jumped into the social media pond with a big splash and entirely different direction than previous car selling social media campaigns. Instead of using a traditional marketing approach of post-ad / generate-sales (think GM), they're strategy is far more in tune with the social media world and how it works. First, the campaign for the new 2016 ILX is targeted specifically to Millennials rather than trying to appeal to the entire market in total. Second, the campaign is focused on building awareness about the 2016 Acura sedan and trying to make that awareness go viral. Ergo, the car company crafted the new campaign around one of the things that Millennials like the most, popular music. With eight specific artists providing custom music for the Acura ILX campaign, Honda is hoping to hit a nerve far more successfully, making the ILX far more desirable to a given demographic.

The eight bands involved, including the Kisses, Bear in Heaven, Spazzkid, Starro, Plastic Plates, Bit Funk, Walla and Amtrac, are not a mistake. Their number is intentional to match the eight-speed transmission that comes on the 2016 Acura ILX. Folks and fans can download the music for free, but they need to connect through Tumblr or Soundcloud and take some time to view the Acura ad involved. There is also the Twitter hashtag #ILX2016 for more quick snippets and links.

The campaign was not intended to be long or ongoing; it was launched quickly for the Acura ILX and ended on March 31. This final day made available a combination video that included all of the eight artists and their music remixed for a singular package. And, of course, the video component included images of the 2016 ILX doing its thing, easily seen on #ILX2016 on Twitter as well.

The 2016 Acura campaign for the ILX is clearly an MTV approach to marketing the new car model as opposed to the old-style advertising projects. And if it works and boosts more interests as well as sales down the road, the Acura campaign could rewrite the book on how to use social media for car promotion. Whichever the case, the 2016 Acura ILX is definitely worth looking at, and #ILX2016 is proof positive.s

For more info, be sure to visit http://www.acuraofsalem.com.