White Paper: Man and Machine A View into Robo-Advisors

RICHMOND, Va. - May 26, 2015 - PRLog -- The growth of creatively named “Robo-Advisors” over the last few years has had many financial service organizations taking notice. Robo-Advisors lend a fresh new outlook on financial advising by emphasizing a more client-oriented do-it-yourself (DIY) approach. The standard formula for most robo-advising platforms consists of a simple and easy to use/understand user interface (UI) that also leverages various computer algorithms for the heavy lifting; hence the term Robo-Advisor.

This new approach to financial advising focuses less on face-to-face interactions and more on reducing client investment costs. Robo-Advisors are able to offer lower investment costs due to lower overhead from the use of algorithms instead of human advisors, and by remaining fund agnostic and offering low cost funds, including Exchange Traded Funds (ETFs). With this new disruptor in the financial planning and investment space, those in and around the industry are asking the following questions:

• What is appealing about Robo-Advisors?
• Who is using or gravitating toward this new financial concept?
• How should financial services companies react to this industry disruptor?

This paper answers these questions and also provides tools and guidance for how full-service and traditional financial services companies can successfully navigate this changing landscape.

To view please visit http://www.captechconsulting.com/news/white-paper-man-vs-....

For over 17 years, CapTech has helped some of the nation's largest financial services companies define and map their digital presence. During this time, both online financial investing and banking have evolved quite significantly. What hasn’t changed is our focus on understanding the evolving needs and wants of our clients and their customers and which new trends have staying power. Our Customer Engagement, Application Development, and Data & Analytics Services are positioned to support an end-to-end review and go-to-market response to the changing landscape of investing.

To learn more about CapTech's capabilities related to Robo-Advisors and the broader retail brokerage industry, please contact Jeff Kelley at jkelley@captechconsulting.com