Comfort Has a New Name in Yoga - Forever Yoga

BANGALORE, India - May 19, 2015 - PRLog -- Going to your yoga class will never be the same again! It’s time to do away with the boring figure-hugging sports gear that you usually end up using for your yoga sessions because of lack of choice. Now it’s time for Forever Yoga, a brand made in India that is not only comfortable but stylish and now it’s easy to get it too! Forever Yoga launches their e-commerce store today, http://foreveryoga.clothing/ so that you can check the catalogue at the convenience of your home or office and pick your comfort yoga wear.

In this industry, women contribute to 70% of the total market size. Most of them who practice yoga are those who want to regain their slimmer shape. They don’t want to wear body hugging performance clothes and hence end up doing yoga in kurtas, salwars, men’s loose tees or traditional attires and are always uncomfortable as these are not meant for yoga. But Forever Yoga is going to change all that!

Yoga has many takers not only in India but abroad too. While abroad there are a few yoga wear manufacturers, India is still an untapped market with just one player. Though there are many sportswear manufacturers here, none of them really make comfortable yoga wear.

Forever Yoga conducted an in-depth study and research before rolling out their collection for the public. This comfort clothing was tried and tested by yoga experts in different yoga academies across the country who gave their approval after practicing yoga in it. The brand started selling its products through various exhibitions in different cities. And now, its ecommerce platform will make the products available to yoga fanatics across the country and eventually globally too.

Speaking on the occasion, Mr. Amit Chand, one of the co-founders said, “We realized that though yoga originated in India, Indians don’t really give much importance to authentic yoga wear unlike USA does, where there are different yoga wear brands available. This led us to come out with a “Make in India” product that will change the way Indians practice yoga. Our team conducted a thorough research on the kind of fabrics and materials that will be best suited for anybody who practices yoga. We have also set up our own manufacturing units in Bangalore. Special care is taken with the product designs, colours, fabric and fits at the units. In the course of the study we also learned that women contribute heavily towards this industry, so we made sure that the products we opted appealed to women. We have fits available for women from all shapes and sizes.”

The Product:

An authentic yoga wear line was long overdue and, it had to come from India!

From yoga wear to yoga aware, the brand is looking forward to give an unmatched product that blends comfort and quality for its customers. Designing, manufacturing and packaging, Forever Yoga has got it all. The designs are inspired from Indian mythology and Buddhism. The designs and silhouettes of dhotis, yogi bottoms and other yoga wear are tweaked to be fashionable yet comfortable. Forever Yoga is a first of its kind brand in India that offers comfortable garments for men and women. This range of yoga wear and post-yoga wear comes in both knitted and woven fabrics and echoes the brand’s core motive of bringing comfort to yoga. Tested by yogis and yoginis to ensure durability, fitting and comfort, the clothing line has a wide variety of fabrics to choose from.

The garments are designed in a way that most of them can be worn by size zero to plus sizes women, making them comfortable and confident of their bodies. The outfits are fitted to perfection yet airy enough to let the body breath.

About Forever Yoga:

Forever Yoga is the connecting dot between yoga practitioners across the globe and the authentic yoga wear with a modern twist that comes from India’s 5000 years of yoga tradition and practice. Our aim is to build a global yoga wear brand, first one to have a global presence from India and merchandize that says, "Made in India."

Expertise in the field is at the very heart of the brand. The core team of Forever Yoga is equipped with vast experience in the apparel and retail industry of 15 years before foraying into yoga wear. The concept originated in September 2014 when we realized that India doesn’t really have much to count on when it comes to yoga wear. Then with a detailed study of various yoga centres, we came up with this product that bridges the gap between what is offered currently and what actually needed. We have also collaborated with various Yoga Academies that work as our consultant, helping and guiding us on the yoga clothing lines.