Soft Star Shoes Stages a Flip-Flop Intervention

CORVALLIS, Ore. - May 18, 2015 - PRLog -- Corvallis, OR (April 27, 2015) –The footwear gurus at Soft Star Shoes (www.softstarshoes.com) care deeply about sustainability. Over the course of its 30 years in business, the company has committed itself to promoting the health and well-being of the planet and all its inhabitants. However, there is one species Soft Star hopes to drive to extinction: the flip-flop. While barefoot-lovers worldwide have long looked to flip-flops for no-frills, warm-weather footwear, research indicates (http://www.naturalhealthmag.com/expert-advice/are-flip-flops-bad-your-feet) that the toe clenching, side-to-side rocking motion needed to keep them on one’s foot can lead to lasting joint damage and pain.

Happily, Soft Star Shoes offers an irresistible alternative designed to help customers kick the habit. Its top-selling adult “Solstice” sandal debuted last April to an enthusiastic reception (http://www.softstarshoes.com/adult-solstice-sandal-aged-walnut.html) from its customers, who have found it to be stylish, durable, and so comfortable that it “feels like wearing slippers.” As with all of Soft Star’s handcrafted shoes, the Solstice’s sleek design taps into with a rising worldwide demand for healthier, more minimal footwear.

This year, Soft Star has put a fresh twist on the Solstice by re-releasing it with a new Flora motif (http://www.softstarshoes.com/adult-shoes/casual-wear/adul...), a flower-petal detail on the shoe’s upper available in pre-selected or Design-Your-Own colors (http://www.softstarshoes.com/design-your-own-shoes/adult-...) (more details can be found on the attached spec sheet).

The Solstice is available through Soft Star’s website (http://www.softstarshoes.com/adult-shoes/sandals.html) in colors ranging from earth tones to bright turquoise. With free First-Class USPS shipping to the US and Canada, customers can start enjoying a beautiful, comfortable pair of sandals just in time for Mother’s Day.

Soft Star Shoes produces handmade soft leather shoes for babies, children and adults. The company is committed to using natural, eco-friendly materials and to developing direct relationships with their customers. Made in the USA: 100% of Soft Star's shoes are handcrafted by American leather artisans in their Oregon workshop.