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Follow on Google News | Of, For, New York City, Exclusively…EYE LUV THE BIG APPLE!"New York City, the premiere urban destination in the world. It is incredible in our logo-conscious, brand-driven culture that in 2015 the City of New York has not established a graphic promotional identity to represent the Big Apple." - Regi Taylor
By: GOLDEN OpportUNITY FOR UNITY, Inc., Contact: Regi Taylor 443.453.4420 regi@eyeluvthebigapple.com “In the nearly 40 years since its lofty rollout, I ♥ NEW YORK has been a bulwark for urban destination marketing,” says artist and graphic designer, Regi Taylor. In 1977, when many New York City detractors were predicting its imminent demise the City experienced a dramatic turnaround credited in large part to the effectiveness of the I ♥ NEW YORK campaign. Ironically, resurrecting decaying urban centers in general, and New York City in particular, was never the mandate nor the intention of I ♥ NEW YORK. To the contrary, the New York Empire State Development Corporation based in Albany, facilitator of I ♥ NEW YORK, saw the program as a statewide promotional push with New York City on the periphery. Although the City has always appeared larger-than- Moreover, New York State’s parks and wilderness areas represent 15 times the land mass of New York City and figured prominently in I ♥ NEW YORK’s destination marketing blitz by Empire State Development. Imagine what could be accomplished with a similarly creative, powerful, dedicated campaign on behalf of New York City, exclusively? Introducing EYE LUV THE BIG APPLE. EYE LUV THE BIG APPLE fulfills the dual role of speaking to admirers and visitors who enjoy all that New York City is and has to offer. At the same time EYE LUV THE BIG APPLE is speaking for New Yorkers, the people who live, work and play in the City full time, making its wheels turn, giving it its life and vitality, its excitement, energy and luster. Thoughtfulness was exercised with the EYE LUV THE BIG APPLE insignia to engineer the features that qualify it as worthy to symbolize New York City. The golden Apple is designed to subtly mimic the contours of a 'heart'. The stem and leaf are contrived to suggest the Peace Sign. The configuration inside the Apple, the phonetic LOVE – L-U-V- describes the collective smiling 'face', in profile, of the various races, ethnicities, religions, cultures and genders that comprise New York City. On top of the ‘Nose’ (L) is the twinkling "Eye." A diamond. The potential market for souvenirs, collectibles and memorabilia featuring New York City symbolism is colossal. The number of people who reside in the Metropolitan New York City Area as of 2014 is 20.1 million, roughly 1/16 of the entire United States population. Add to this an estimated 55 million visitors to New York City in 2014 and EYE LUV THE BIG APPLE has a prospective annual average-aggregate- EYE LUV THE BIG APPLE resulted from a Request For Proposals (RFP) from the New York City Department of General Services under the administration of former mayor Rudolph Giuliani. Then Deputy Mayor for Economic Development, John Dyson, saw the potential of New York City as a ‘brand’ and developed a plan to market ‘official’ Artist Regi Taylor seized on the opportunity and designed a collection of items including jewelry, t-shirts, caps, sportswear, and confectionary and other novelties all featuring his iconic symbol. Unfortunately, the City rescinded the RFP. The City has not bridged the official merchandise gap in the two decades since, so the EYE LUV THE BIG APPLE Collection is now available directly to the public. EYE LUV THE BIG APPLE has been designed as the ultimate graphic symbol for New York City. “It’ “The full potential of an EYE LUV THE BIG APPLE merchandising campaign would be realized if it were ‘official’ End
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