Media Partners Takes Home Seven Inspire Awards

RALEIGH, N.C. - May 14, 2015 - PRLog -- Media Partners, Inc. (MPI) was honored with five Inspire Awards for excellence in communications from the North Carolina Public Relations Society of America (NCPRSA) and two awards shared with Mike Davis Public Relations. The awards were presented Tuesday at a banquet on the campus of North Carolina State University.

This is Retail-NC received a Silver Award of Excellence and Best in Category for reputation/brand management. It also won a Bronze Award of Excellence and Best in Category for press kits. This campaign with the NC Retail Merchants Association and the National Retail Federation introduced a new face for retail, to counter misconceptions and shine a positive light on the industry. The centerpiece was a PSA video and press kit that introduced three campaign pillars: careers, community and innovation. To learn more, visit thisisretailnc.org.

MPI also received Honorable Mention for a Central Carolina Health magazine series, focused on new pediatric care at Central Carolina Hospital (CCH). MPI targeted Lee County parents with “Keep Them Close,” a campaign to introduce pediatric hospitalists at CCH and inform parents that they no longer needed to leave the area for emergency care for their family. The magazine told stories of first patient encounters and capitalized on close-knit community relationships to show seamless examples of primary-to-hospitalist care.

"The Inspire Awards set the bar for the annual award season and I congratulate all of our clients and the MPI team as we celebrate this outstanding work," said MPI Partner Nancy Bono. “We have a greater dimension to our business now as the agency emerges with a growing PR capability, and it’s a wonderful way to start the year.”

Keep Shack Wild, garnered another big win. The joint campaign for the Carteret County Beach Commission was honored with a Silver Inspire Award, as Mike Davis Public Relations and Media Partners teamed up to successfully oppose the National Park Service’s effort to dump dredging spoils on Shackleford Banks, a national seashore operated as a wilderness area on the North Carolina coast in Carteret County. Keep Shack Wild leveraged social media, media coverage and paid advertising to educate and inform local civic and community leaders and citizens to oppose the park service’s proposal.  The comprehensive campaign successfully communicated that the park service plan was not only bad for Shackleford Banks, but bad for the developed beaches of Bogue Banks as well. To learn more, visit keepshackwild.com.

“We are thrilled and honored to be recognized for these achievements, said MPI Partner Sal Conino. "It’s really exciting to see MPI’s services growing and expanding, which allows us to increase our value as we strive to help clients reach their goals.”

North Carolina’s Chapter of the Public Relations Society of America honors communications programs that have achieved great success and inspired others in North Carolina and beyond.  The awards recognized entries for outstanding excellence in public relations for the calendar year 2014.

About Media Partners, Inc.

Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn.  With talent and expertise from senior partners, MPI is a media company that understands marketing.  To learn more about MPI and mindfulmediamarketing, visit http://www.mediapartners-inc.com or connect with Media Partners-Inc. on Facebook.

About Mike Davis Public Relations, Inc.

Mike Davis Public Relations is in its third decade of providing strategic communications counsel and political consulting services to a broad and diverse array of clients.  MDPR clients have included small businesses, large national corporations, local, regional and national non-profit organizations, as well as political candidates and government entities at the local, county, regional and state levels.