Naomi & Nicole® Introduces Its New Smooth Away™ Shapewear Collection

NEW YORK - May 14, 2015 - PRLog -- Naomi & Nicole® has announced the introduction of a new shapewear collection, delivering Comfortable Firm® control, to the intimate-apparel marketplace.  The Smooth Away™ collection gets its name from the fact that its lightweight, soft, and shiny fabric combines with the patent-pending Back Magic™ feature to comfortably and effectively solve the most common shaping problems of the torso.  Problem areas improve, while clothes drape smoothly.

Incorporating a combination of flexible stays and a silicone finish, Back Magic™ ensures that the back of each shaper doesn’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section.  Like magic, it reduces bulges at the midriff, controls lower back fat, and prevents muffin tops from forming.  Back Magic™ even provides a measure of back support.  The shapers of this group represent a technological leap forward in waist and midriff shaping.

The Smooth Away™ shapewear collection also features the technological innovation that customers have come to expect from Naomi & Nicole® - the patented Wonderful Edge® silicone finish. It prevents each of these garments’ leg openings from riding and rolling up. It’s applied directly to the fabric, without the need for seams or elastics.  And, since it consists of many distinct rows of silicone that stretch with the fabric, rather than just a single, rigid band, the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following three, incredibly comfortable, attractive, and functional styles: the Torsette Bodybriefer (Style 7112), which allows the customer to wear her favorite bra; the Hi-Waist Brief (Style 7115), which rests between the underbust and hips, and prevents muffin top; and the Hi-Waist Boy Short (Style 7118), which controls the tummy, rear, and upper thighs.

The Smooth Away™ shapewear collection can be found at select Belk®, Kohl’s®, and Macy’s locations, as well as online at NaomiandNicole.com, Belk.com, HerRoom.com, Kohls.com, and Macys.com.

About Naomi & Nicole®

Naomi & Nicole® (http://www.cupidintimates.com/naomi-nicole), first introduced in 2002, is a brand of women’s intimate apparel made by Cupid Intimates that’s comfortable, functional, and innovatively designed.  Its diverse lines of shapewear incorporate great fabrics, cutting-edge product features, and updated looks at affordable prices for the contemporary customer.

Naomi & Nicole® shapewear offers light, Amazing Light®, Comfortable Firm®, firm, and extra firm control through silhouettes made for the upper torso, lower body, and complete figure.  Most styles feature revolutionary Wonderful Edge®, Wonderful Panel®, and/or Wonderful Seam® technology that deliver stitch-free smoothness, unrivaled comfort, fit adjustability, garment stability, and targeted shaping results.  Some styles incorporate Back Magic™ - an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper doesn’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.

Naomi & Nicole® intimates can be found at a variety of retailers throughout the United States including Belk®, Bergner’s®, Bon-Ton®, Boscov’s, Boston Store®, Carson’s®, Elder-Beerman®, Herberger’s®, Kohl’s®, Macy’s, and Younkers®.  They’re also available through the websites of most of these stores, as well as from NaomiandNicole.com, HerRoom.com, and JCPenney.com.  Naomi & Nicole® shapewear can also be found at Hudson’s Bay in Canada, and is distributed in various countries across the globe.