Dov Baron Interviewed on City TV About New Book for Business Leaders

VANCOUVER, British Columbia - May 13, 2015 - PRLog -- Baron was interviewed by Breakfast Television co-host Riaz Meghji who asked him to explain the realities employers face in retaining talented employees. Explaining that the problem was at its toughest with younger employees - the millennial generation - Baron cited figures that are sure to alarm businesses, and advised business leaders how to address the problem.

"91 percent of millennials are thinking about leaving their job, even now, while you think they're 'your people', they're already thinking about leaving," said Baron.

Millennials are the generation of workers who were born after 1980. In 2015 this generation replaces baby boomers are the largest group in the workforce, as 'boomers across North America are retiring at the rate of 10,000 people a day, and this is projected to continue for the next decade.

https://www.youtube.com/watch?v=BCWb34CfB-Y&feature=youtu.be



Baron is one of the leading authorities on authentic leadership for large organizations. Based in Vancouver, British Columbia, he and his team works with c-suite executives around the world. Baron is famous for developing corporate cultures that produce fierce loyalty from employees and customers alike, while breaking down divisive silos and in-fighting that kills creativity.

In his latest book, "Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent", Baron exposes the myths surrounding leadership and outlines the steps leaders must take if they want to attract and retain talented young employees. The book is also a blueprint for generating the same fierce and unshakable loyalty from the people a company does business with, and is required reading for c-suite level executives and human resource professionals.

Readers can download a free chapter at: http://fiercelyloyalbook.com/ or buy it on Amazon.com and other leading book retailers.