A Conference on Humor in Business...sounds too fun to be true right?

SAN FRANCISCO - May 12, 2015 - PRLog -- It remains disputed the exact moment former marketing consultant and author of the best selling book Do You Talk Funny?, David Nihill decided the worlds of business and comedy needed to be more intertwined. It could have been one too many boring “SnoozeSummit” conferences, the plethora of cat videos or death valley dry presentations but one thing was sure: business was all too often failing to properly harness one of the most powerful tools available to mankind- Laughter.

"Today's generation has been socialized to receive info via humor. They want infotainment, not information. They expect data delivered with a punchline. Once you step on to a stage you are an entertainer, when you blog you are a writer and when you market you must be shareable. One of best ways to stand out from the noise across these mediums is to be funny," Nihill said.

Science it seems is in agreement. “The brain doesn't pay attention to boring things,” notes John Medina, a biologist and author of the best-selling book Brain Rules. “Laughter triggers a dopamine release, which aids memory and information processing. It’s like a mental post-it note that tells your brain, remember this.”

"Humor is neither understood nor embraced by most companies. Most are worried about alienating their customers. But you know what's truly alienating? Being boring" Nihill's Co-ounder, Rachman Blake stated with a smile. Blake is also the founder of the San Francisco based tech-recruiting firm AppHeroes, known for using humor to recruit tech talent. FunnyBizz, he said, seemed like a great way help rid the world of boring content, give people access to tools that were actually fun to use, and in doing so make the workplace a more enjoyable place for all of us.

The belief behind the conference is that companies, when creating content, all too often stray from telling story and then taking the time to add humor. “There is no magic silver bullet for viral content but if you start with a story and add humor your chances of traction are certainly higher”, Nihill said.

“People love a good story. As our good friend science and I have said, we are wired to appreciate it. We also are wired to love laughter. Our brains by releasing dopamine make it so. Combining humor and story give content a natural endorphin fuelled evolutionary advantage”

How can companies leverage comedy and humor successfully?

FunnyBizz seeks to answer this question. It’s the only event of its kind, where leading thinkers from the seemingly disparate worlds of comedy and business converge to help you pull your stick out of the mud. With previous conferences in San Francisco and New York they quickly established themselves as a firm favorite in the Indy Conference space.

Their next full day event will be Thursday June 11th, at the Chapel in San Francisco. Speakers include creative directors, humor experts, founders, and content marketers from brands like Dice, LinkedIn, and Optimizely.

Are their speakers funny? Holy smoking ostrich you bet they are funny! Blake said.

In the words of Mark Twain “The human race has only one really effective weapon and that is laughter.”  It may be time to take up arms. See for yourself June 11th in San Francisco.

Infotainment is certainly on the agenda.

About FunnyBizz Conference: FunnyBizz Conference is the only event of its kind, where leading thinkers from the seemingly disparate worlds of comedy and business converge to help you pull your stick out of the mud and rid the world of boring content.  http://funnybizz.co/funnybizz-conference/