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Follow on Google News | Examining Reasons for Popularity of Minisite DesignMinisite has become a trend over the last few years. Some designers and marketing professionals cite low cost for its growing popularity but that does not put things correctly.
By: Infigo Solutions Less Time Minisites can be designed quickly. It is a one-page presentation in most of the cases though 4-5page minisites are also not rare. But the page number is less than what the traditional websites have. Furthermore, minisites are based on a solitary product/service or a chain of related products/services (though a few) whereas a conventional website contains full descriptions and images of all products as well as the brand. A full-fledged website is more comprehensive in the sense that the customers can get to know more about your business and the entire ranks of products, new launches as well as other information from it. If you are short on time and need an immediate gateway to the web world, minisites could be the perfect choice. More Return A professionally designed minisites gives you option of enjoying more return on investment. Every minisite is oriented towards more sales. It integrates several effective call-to-action features to encourage the visitors to unzip wallet for purchase. A traditional website is more informative. Though it also influences consumers’ decision to buy but is not as effective as a minisite in this regard. A minisite is also informative but never delves deep into the brands’ background or other offers. Its scope is limited but that limitation is a boon for the business owners as they can get away with little budget for website making However, it is an excellent tool to channelize the visitors’ vigour of ‘just’ seeing through meaningful shopping. Different Look Some marketers think that a distinct look of minisites wins the heart of millions of prospective buyers. Every website should be different in design; otherwise there will be a ‘copy & paste’ issue. However, distinct look of minisites means they are way different from their traditional counterparts. Minisites feature less content and more images unlike the full websites. In a minisite design (http://www.ecoverexpert.com), the graphic designers pay more attention to selection and placement of images and composing catchy headers. Content plays a second fiddle to images and never a primary role to pick up customers’ attention and force them to stay at the websites. That welcome break from the monotony of conventional website designs is what teases e-shopholics’ Low Cost How can it be excluded? Worried that you don’t have a high budget for website making? No Problem! Create minisite for every single product if you don’t have many to promote. With costs of making several websites combined, it will be nowhere in the region of expenses for making a full website. You will gain but not at the expense of a fortune! End
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