Matthias Giraud Jumps Into Cushe Time

May 8, 2015 - PRLog -- No one knows a day of adrenaline-fuelled action like B.A.S.E. jumper, wingsuit flyer and pro skier Matthias Giraud. That is why après action footwear brand Cushe are proud to have him as their brand ambassador. As someone who aims to inspire human nature by leaping head first into adventure, Matthias understands and appreciates the need for comfort and functionality but with great design, embodied within each of Cushe’s shoe models.

Known as “Super Frenchie”, Matthias was born in Evreux, France and grew up skiing in Megève, French Alps. He later on moved to the United States where he became a professional skier and B.A.S.E. jumper. Starting as a competitive ski racer, he moved to freeskiing and later onto big mountain skiing. Nowadays Matthias can be seen surfing, paragliding off gorges and skydiving with the staple Cushe parachute.

Cushe brand ambassador, Matthias Giraud, believes the downtime can be just as important as those breathtaking moments.“As an adventure athlete, life gets pretty hectic.You’re constantly on the go and putting yourself in challenging situations.
I live for those moments and there’s nothing like them.You fully understand the meaning of these moments, when the action is over, during your post action chill, your Cushe time, your time to kick back and savour the moment. And then, do it again.“

Visit www.cushe.com to see the latest range, including the ultimate comfort shoe the Men’s Getaway.

Cushe®, (pronounced ‘Cushy’) was born in the summer of 2004, a brand conceived

by a group of footwear designers and enthusiasts.We are an independently thinking, design-led footwear brand committed to new adventures and experiences.We live for both the thrill and adrenaline, but know when to kickback and relive the moment