Gordon Bellamy joins Ninja Metrics Advisory Team to Redefine Analytics for Media

LOS ANGELES - May 7, 2015 - PRLog -- Ninja Metrics (ninjametrics.com (http://www.ninjametrics.com?utm_campaign=True%20Ad%20Value&utm_medium=Press%20Release&utm_source=Referral)), the social predictive analytics company, announced the hire of interactive media expert and former IGDA Executive Director Gordon Bellamy. Bellamy will join the accomplished team of Ninja’s data scientists and serve as an advisor to the rapidly expanding predictive analytics company, which is pioneering the field of social predictive analytics with its Social Value® metrics and Katana® Social Analytics Engine.

Bellamy brings more than 20 years of experience in the interactive entertainment and gaming industries, notably leading the International Game Developer’s Association and consulting for Viacom. He’s also worked at gaming giants Electronic Arts (EA) and Tencent as a lead designer and director of business development and industry relations, respectively. In addition to serving as an advisor for the gaming industry, Bellamy is the event chair for many industry conferences and events, including Games Monetization US, Mobile Games US and the Cloud Gaming Summit.  He holds a degree in engineering from Harvard College.

“Gordon has seen the rapid evolution of the gaming industry over the past two decades, and we are thrilled to have him bring this insight to the Ninja Metrics team in an advisory capacity,” said Dmitri Williams, CEO of Ninja Metrics. “Gordon will bring his expertise on Asian markets and business development to the team, and we look forward to using his input to shape the future of media analytics.”

Ninja Metrics’ Katana® Social Analytics Engine has capabilities for both in-game monetization and increased advertising ROI. Ninja Metrics’ Social Value® metrics quantify player influence in an exact dollar amount, giving companies insight into which players are their most influential and, therefore, valuable.

Katana’s new True Ad ValueTM feature ties in-game behavior and player influence back to the advertising referral source, allowing companies to track ROI for each advertising source. The program calculates the exact dollar amount these heavily influential players, known as Social Whales®, are worth, then uses this player Social Value® data to inform companies what advertising sources are the most valuable.

Key Features of the Katana® Social Analytics Engine:

Discover clear insights into the performance of mobile apps and games, PC titles and console games

Uncover how much customers will likely spend and how their social influence impacts the bottom line

Target the most influential, influenceable and valuable users

Flexible dashboard that includes support for: segmentation, cohort analysis, churn projections, conversion rate, revenue analysis, and comprehensive KPI tracking

Easy integration through a REST-based API supporting iOS/Android, JavaScript, PHP, Java/C#, C++ and Flash

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About Ninja Metrics®

Ninja Metrics is the creator of Social Value®, a precise measurement of how users influence each other and how much that influence is worth. Ninja Metrics’ key offering, The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies acquire, understand, monetize and keep their most valuable, influenceable and influential customers. For more information on Ninja Metrics, please visit www.ninjametrics.com (http://www.ninjametrics.com?utm_campaign=True%20Ad%20Valu...).

For more information, please contact Rita Tennyson, rita@pulppr.com