DBMC Kicks Off 'Be Hot Here' Summer Marketing Campaign to Drive Tourism

DELRAY BEACH, Fla. - May 5, 2015 - PRLog -- elray Beach Marketing Cooperative Kicks Off

Be Hot Here: It's Always Cool in Delray Beach

Summer Marketing Campaign to Drive  Tourism

Delray Beach Stays Cool as the Summer Heats Up

(Delray Beach, FL - May 4, 2015) This year Delray Beach never seemed to cool down as it received a record number of visitors and a mass of national media attention, making it one of the hottest small towns in the country.  And if it’s up to the Delray Beach Marketing Cooperative, the organization charged with the tourism and destination marketing for the City, it will continue to be one of the coolest places to visit this summer even when the temperature rises. Their Be Hot Here: It’s Always Cool in Delray Beach marketing campaign, to drive summer travel, kicks off this month.

With hotel occupancy rates in the 80s and 90s throughout the high season there is no need to sell the Delray dream to keep the town going, there are already enough believers there living it.  But when time comes to turn that thermostat way down and our friends from the north fly home to nest, South Florida tourism slows.  The locals may like the increased parking availability and renewed peace but a large decrease in people also means a drop in revenue, and this is when local tourism could definitely use a boost.

So where do we find this mild infusion of travelers to sustain us through the summer and shoulder seasons? “We primarily target other Floridians in the 2-3 hour drive radius,” explains Stephanie Immelman, Executive Director of the Delray Beach Marketing Cooperative (DBMC). “Floridians tend to take a few trips within Florida during the summer and their lead time in decision making is short – 3 days to 2 weeks maximum.  We’re also targeting residents in the non-stop markets for Palm Beach International.” The campaign aims to drive traffic to visitdelraybeach.org/hot where hotels list their summer promotions, packages and Florida resident rates.

The DBMC hopes that if Floridians are going to be hot this summer, they will choose to be hot in Delray Beach, taking advantage of all the restaurants, art, and entertainment that the City offers year round.  Also, with temperatures in cities in the Midwest and Northeast often hitting the 90’s in July and August, that people will come endure it on beautiful beaches where they can enjoy the ocean breeze and water, as opposed to landlocked, on subways and fenced by concrete.   The creative for the campaign portrays people being hot in an uncomfortable environment stating you can “be hot here”, then being “hot here” but happy in Delray and finally depicting what has seemed to be the truth all year: "It's always cool in Delray Beach."

For more information and hot summer specials, go to visitdelraybeach.org/hot.

About the Delray Beach Marketing Cooperative:

The Delray Beach Marketing Cooperative (DBMC) is a partnership between the City of Delray Beach, the Community Redevelopment Agency and the Greater Delray Beach Chamber of Commerce. The DBMC’s mission is to attract people to the City, create a positive image and increase awareness of Delray Beach for a positive economic impact through Destination Marketing, marketing programs, special events and community collaboration. For more information, please contact DBMC at 561.279.1380 or visit www.VisitDelrayBeach.org.

Available for interview:

Stephen Chrisanthus

Delray Beach Marketing Cooperative

561.279.1380

schrisanthus@delraybeach.com

Media Contact:

Gary Schweikhart

PR-BS, Inc.

561.756.4298

gary@pr-bs.net