Soundview to Host Interactive Webinar with Lior Arussy

PHILADELPHIA - May 4, 2015 - PRLog -- Why is exceptionalism so important now? The answer is quite simple. You have no other choice. Meeting expectations is no longer sufficient. Doing your job is not a reason to keep you as an employee. Customers expect exceptional experiences. Managers demand exceptional performance. And ultimately, your commitment to excellence requires it.

In this Soundview Live webinar, Stop Boring & Start Exciting Your Customers, Lior Arussy, provides a manifesto of how to rise up to the exceptional performance within organizations and us as individuals. It is a wake-up call to stop accepting mediocrity and average performance. And yes, this event will be a mirror that may reveal an inconvenient truth. While respecting your achievements to date, staying relevant requires you to constantly examine the simple question: Are You Exceptional? Learn more at http://www.summary.com/track/_/Stop-Boring-and-Start-Exciting-Your-Customers.

One of the world’s authorities on customer experience, customer-centric transformation and strategy execution - Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Arussy is the founder of Strativity Group, a global customer experience research and consulting firm which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices around the world. His work has impacted 220 million customers and 375,000 employees in 21 countries.

Arussy is the author of 5 books on customer experience, employee engagement and experience innovation. He has published over 100 articles, including for the Harvard Business Review. For his thoughts leadership, he has won several awards.

You Will Learn:

•          How to influence customers to choose you.

•          How to stop boring your customers.

•          Why to stop chasing every customer and focus on the RIGHT customers.

•          How to drive your customers to choose you over your competitors.

About Soundview Executive Book Summaries

Founded in 1978, Soundview Executive Book Summaries pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Soundview, Inc. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.