Video Marketing Break Vertex Through

May 1, 2015 - PRLog -- May 1, 2015 Charlotte, NC - Vertex Capital advisors in Charlotte, NC, a leading investment advisory firm, approached Talenalexander with the challenge of presenting their new RIDE financial planning program to customers. Their RIDE program was going to take a unique approach to creating financial plans and the marketing message had to find a way to convey this message amongst a lot of static in their market. Creativity was demanded to break through while decorum and technical know-how had to also be conveyed through the messaging.

When working in a market that has historically rebranded products in an effort to stand out, marketing messages can often be written off before they are deeply considered by customers in the digital space. The challenge to separate fact from fiction and express the value of a truly unique financial offering required a customer’s attention and clear direct marketing strategies. Working with Area Digital Marketing Veteran Todd Kron of sellaholics.com, TalenAlexander marketing CEO Jason Ramsey was able to find the medium that would speak in the clearest voice to clients. As a Video Certified Google Partner Agency Mr. Kron mapped out the storyboard for humanizing a message that often gets lost in numbers in the financial fields. Speaking in plain English was the first decision. Aligning benefits and values with imagery that depicts that impact on real people was found to be the best way to keep the buyers attention longest. A buyers attention is the only thing the advertiser of a great product often requires.

One Challenge that faced Mr. Kron and the team at Talenalexander was a cost effective marketing approach in a high cost niche like the financial sector. With modern ad formats like TrueView for video advertisers have choices that only cost for a level of performance? While video formats do not offer a pure pay per sale model yet, the pay per “True View” model guarantees that vertex Advisors are building their brand awareness while pursuing leads. Other formats like social media for initial touch points and remarketing for higher converting second touch points are also part of the roadmap to success.

Image, perception and confidence in the approach of a financial advisor is priceless to customer seeking someone of exceptional character and honesty to trust their life’s savings with. By putting a human spin and attaching the benefits of proper financial planning to their own lives, Mr. Kron was able to effectively help vertex Capital Advisors stand out.