Responsive Student Property Website Launched

PRESTON, U.K. - May 1, 2015 - PRLog -- Full-service marketing agency every1 has published a stylish website for the high-end student accommodation provider Vita Student.

Part of the Select Property Group, Vita Student needed a new website which was technically sound and user friendly – it had to be a responsive website design and look good to its audience – and which would support a strong period of growth for the company.

Built to an aesthetic design created by the client, every1 advised on technical limitations and functionality before delivering the website within a tight deadline.

The agency liaised with Vita Student’s in-house developers in order to tie the front end of the website in with its back-end systems, to provide accurate information for the student properties.

In addition, hundreds of archived blog posts that the company had published over the last four years were migrated to the new site.

Since it went live in January, the total amount of new users has increased year on year by 18.33% and the organic traffic increase attributed to these new users is a year on year improvement of 18.66%.

Michael Foster from every1’s web development team said: “The Vita Student website represented a particular set of challenges, in that we were asked to build it to an external design and incorporate specific features in conjunction with internal developers.

“Building to someone else’s creative vision leads to a lot of back and forth on technical and design queries, so it can be a complex process that requires a high degree of organisation and efficiency.

“Working closely with their in-house team, we met the tight deadline and delivered a fully responsive website that looks fantastic and performs really well.”

Incorporating feeds from the Vita Student social media channels, the attractive website also has a redesigned blog section to emphasise its exclusive community feel, a factor important to Vita Student and its residents.

As the search for student accommodation for the next academic year gathers pace, every1 is continuing to help Vita Student to co-ordinate elements of its on-going content strategy and SEO.

every1 is an advocate of responsive web design because of its user-friendly functionality and search benefits. One notable example includes Baines & Ernst, a site that was selected by Google as a case study to highlight quality and best practice. Read more on that at http://www.helloevery1.com/projects/responsive-website-development/.

See Vita Student's new responsive website at  http://www.vitastudent.com/.

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