Retailer Prime Digital World Launches Informative, Innovative Website

OTTAWA, Ontario - April 30, 2015 - PRLog -- "Have you heard that old joke about the difference between a used car salesman and a computer salesman?" owner of Prime Digital World, Michael Murphy, says to me. "The punchline is that the used car salesman knows when he’s lying."

He's speaking about the complex world of consumer electronics, and the unfortunate fact that most electronics retailers and salespeople don't fully understand the technology they're trying to sell.

As someone who is quite experienced in the "nitty-gritty" of electronics himself, Murphy launched Prime Digital World as a means to unite well-informed knowledge with the electronics retail sector.

Murphy continues: "When you’ve started off your career with component level troubleshooting and repair of computers, you gain an in-depth understanding of them. Almost everything these days is done at a module level, so when you’re looking to buy laptops, tablets, cell phones and other related electronics, don’t you want to purchase from someone who understands them extensively?"

The company's website instantly demonstrates his focus: informing his customers rather than pushing the hard sale. Rather than a stream of sale banners and ads, visitors to the site are greeted with numerous articles discussing his products in detail, including facts that can help them make an informed buying decision.

Online shoppers who are looking for an electronic retailer that can walk the walk as well as talk the talk are welcome to browse the new website here: http://www.primedigitalworld.com/