Frankenmuth Bavarian Inn’s Guest Loyalty Program Named Silver Award Winner

April 27, 2015 - PRLog -- The Bavarian Inn Lodge (http://www.bavarianinn.com/) and the Bavarian Inn Restaurant’s (http://www.bavarianinn.com/) “Perks Club” guest loyalty program has been selected as the Silver Award winner in the Best Reward/Loyalty Program category at the second annual Loyalty360 Awards. The program recognizes the world’s best and most innovative customer appreciation programs.

Now in its 16^th year, the Perks Club has more than 21,000 “family members,” who enjoy award points, special members-only discounts and priority status for Bavarian Inn Lodge and Bavarian Inn Restaurant reservations. Shopping points are awarded for every dollar spent on all purchases within the Bavarian Inn companies, which includes the Castle Shops, Frankenmuth Cheese Haus, Covered Bridge and Leather Gift Shop as well as the 14 company-owned shops within Frankenmuth River Place

The Bavarian Inn and its Perks Club program join a field of more than 60 Loyalty360 finalist contestants which comprise some of the world’s most valuable and recognizable retail, travel, hospitality, restaurant and financial services companies, including Coca Cola, Caesar’s Entertainment and Air Canada.

“We’re very proud to have achieved this level of recognition,” said Nancy Sommer, the Bavarian Inn’s Perks Club manager. “This would not have been possible if not for the efforts of our staff who promote the benefits of the Perks Club, enroll new members, maintain our Perks Club member accounts and distribute member awards.”

Winners of the Loyalty360 Awards were announced April 27 at the annual Loyalty Expo in Orlando, Florida.

To learn more about the Perks Club, please visit www.bavarianinn.com .

About the Bavarian Inn Lodge, Restaurant and its sister Perks Club properties

Bavarian Inn Restaurant: (bavarianinn.com) Celebrating 125 years of service in 2013, the Bavarian Inn Restaurant has become a Michigan landmark. Generations of diners, lodgers and tourists from around the globe have discovered true Bavarian hospitality thanks to Dorothy and her late husband William “Tiny” Zehnder. Guests experience the old-world European charm of the Bavarian Inn – whether it’s the famous chicken dinners, fresh baked goods or Michigan’s greatest selection of German beer. Bavarian Inn also prides itself on being one of the top consumers of Pure Michigan agricultural products. Nestled within a backdrop of authentic German architecture, a variety of shops and other fun activities, a trip to Frankenmuth would not be complete without a visit to the Bavarian Inn Restaurant. [Press Room: http://www.logos-communications.com/bavarianinn/]

Bavarian Inn Lodge: (bavarianinn.com) Nestled along the Cass River in one of Michigan’s top tourist destinations – Frankenmuth – is one of the state’s largest Indoor Water Park Hotels. The Lodge has 360 European-themed guest rooms, including whirlpool and family suites, an adult-only pool and whirlpool, two gift shops, two lounges and two restaurants — all under one roof. The expansive 35,000 square feet Family Fun Center houses two dramatic waterslides, three pools and two whirlpools, over 100 video and redemption games, a two-story children’s play village and Willy’s Kingdom indoor mini-golf course. Guests can also enjoy live, year-round, nightly entertainment and test their own musical skills during weekend family karaoke shows. In 29 years of business, the Bavarian Inn Lodge has been an important destination for travelers, evidenced by the 1.25 million room-nights that have been booked there since its opening, along with its top rating on TripAdvisor^®.

[Press Room: http://logos-communications.com/bavarianinnlodge/]

Frankenmuth River Place Shops: (http://frankenmuthriverplace.com/) is an authentic re-creation of a Bavarian village located just minutes from the Bavarian Inn Restaurant and Lodge.  The outdoor mall features more than 40 shops and attractions at one location. Visitors enjoy architecture, floral gardens, streams and waterfalls and, of course, great shopping opportunities.

About Loyalty360: Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 70,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 500,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience and brand/customer engagement strategy. Learn more at http://loyalty360.org.