Spinnaker wins Middlesex University Brand Brief

LONDON - April 24, 2015 - PRLog -- Spinnaker, www.spinnakerlondon.co.uk, has been appointed, following a five-way pitch, to create a new undergraduate brand recruitment campaign for Middlesex University. Spinnaker is tasked with originating a new creative campaign designed to create cut-through in a saturated advertising space and connect with students on a more emotional level. The campaign aims to project positive messages about the developments that have taken place over recent years in terms of Middlesex’s strong focus on research, employability and an outstanding student experience. The media is being handled by McCann Birmingham.

The campaign will aim to raise awareness of the full range of courses available at Middlesex University and will target undergraduates looking for 2016 entry. Activity will roll out across press, outdoor and online in May, when prospective students start looking at their university options.

Over the last few years Middlesex University has invested significant sums in research, campus development and new courses. The message is about changing perceptions and inviting prospect undergraduates, teachers and parents to ‘re-discover’ Middlesex.

Lucy Everest, Marketing Director, Middlesex University said: “Spinnaker really impressed us with their bold creative, and we are confident that the new campaign will help persuade undergraduates to re-discover all that Middlesex has to offer.”

Wendy Hook, Client Services Director, Spinnaker said: “We’re delighted to be working on a new campaign for Middlesex – there are some really exciting things happening at the university and this presents huge potential to challenge and change perceptions.”

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About Spinnaker

Spinnaker, founded in 2004, is an independent marketing communications agency.

Spinnaker’s essence is a belief in brand humanisation. We believe that understanding the human inside of all us is the premise of all good marketing. We’re rooted in data insights and technology from which we develop brand messaging and relationship marketing. This leads to the development of creative interaction programmes across content, social, advertising and CRM that invite and involve in people’s lives.

Spinnaker clients include Sony Pictures, HiPP Organic, The Irish Food Board, PRS for Music, Tabasco, Patak’s, KidZania. Middlesex University and Beachcomber