Announcement - New Brand And Website Mark Key Milestone On Gbet's Expansion

BONN, Germany - April 23, 2015 - PRLog -- Global Business Exchange for Telecom (GBET), the carrier-led association created to collaboratively develop actionable solutions for the electronic exchange of business information, has just unveiled its new brand and launched its new website, marking a milestone in the organization’s expansion.

The new logo, identity and digital experience reflect the growth of the organization since its launch in 2011. Surge in membership, increased adoption of the industry standard “eContract” solution and the continuous expanding endorsement from the carrier community drove the need for a greater easy-to-use and education-focused presence.

The new brand experience is focused on enabling the wholesale industry with a common platform to learn and use the GBET solutions, connect with peers and keep abreast with market developments. It also provides a member-only access to easily join workshops, roundtables and an exclusive library of downloadable industry standard templates, available for desktop and mobile devices.

“We are excited about the continuous momentum and service our organization is providing for its Members. Our new identity reflects our future looking forward and together with our new site to enable the industry to continue to adopt our solutions,” says Margaret Morosi, GBET’s Chair and Head of Global Services at Deutsche Telekom (ICSS).

The effort is led by Margaret Morosi and the GBET Directors: Simon Dodsworth, Vice President, Voice and Mobile for TeliaSonera International Carrier; Ronnie Klingner, President of Voice Services for PCCW Global; Peter Hobbs, Head of Global Wholesale for Telstra; Katherine Doe, Vice President, Commercial Operations for iBasis; Caroline Varley, VP European Sales-Voice Solutions for Orange.

The new identity was conceived under the leadership of Sophie Ann Terrisse, former CEO of STC Associates and senior advisor at 26FIVE, a brand strategy and creative services consultancy specializing in the ICT industry, including major telecom organizations.

ABOUT GBET

Global Business Exchange for Telecom (GBET) is a carrier-led association created to channel ideas and best practices by collaboratively developing actionable solutions and establishing parameters for the electronic exchange of business information in order to reduce costs, maximize revenue and better manage present and future challenges and opportunities.