Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | New Service Helps Small Businesses Around The World Increase Repeat RevenueAn Irish company is upgrading cardboard loyalty cards for businesses around the world. Business can use their existing loyalty card to generate both insights into their business and actions to increase repeat sales, without requiring new technology.
By: zapacard <a href='https:// Punched or stamped cards (of the "8th cup free" variety) are the most widely used loyalty system in the world. This is because they don't require any staff training or explanation to customers, they're cheap to operate and they are excellent advertising. Rather than replace these features zapacard works with them. When a customer returns a completed card the business simply asks for their email address. At the end of the day the collected addresses are then themselves emailed to zapacard. "Because we use their existing tools there is no disruption to the business and no training required," continues Brian O'Connell. "On average it takes about a minute a day to operate." Phone based apps have become popular loyalty platforms recently, so why did zapacard go a different route? "Because this is what the businesses told us to do," explains Brian O'Connell. "Apart from the disruption of new technology in the business itself they were also worried that requiring apps would exclude customers who could not or would not download them. They rightly felt that if they could not be loyal to all their customers then they couldn't ask those customers to be loyal in return." Once the data has been emailed to zapacard they start analysing it using a mix of custom algorithms and human input. According to Brian O'Connell this is one of the most critical functions they perform, "Small business owners just don't have the time to regularly analyse raw data and then go on to decide what actions to take as a result. So we made sure that we removed all that hassle and did it for them.The business receives weekly emails containing insights and actions that they can take to grow their repeat sales." Reports arrive direct to the business' email every week. They include suggestions such as who to email and why, which customers to give a special reward to, and promotional ideas. As time passes and the amount of data collected grows the level of insight also increases and can include comparisons to earlier periods and even identifying customers who have stopped visiting. The recommended actions themselves are designed to be quick to implement and complimentary to any existing plans. Zapacard is available now and is free for the first four months after a business signs up. There is no credit card required and no commitment. All that a business need stop do is visit https://zapacard.com and enter their email address to start their trial. End
Account Email Address Account Phone Number Disclaimer Report Abuse Page Updated Last on: Apr 22, 2015
|
|