Jeanne Hopkins, Joins the Sales Lead Management Association’s Board of Advisors

BELLINGHAM, Wash. - April 20, 2015 - PRLog -- Jeanne Hopkins, Senior Vice President and CMO at Continuum (http://www.continuum.net/) and an author, has joined the Sales Lead Management Association’s (http://www.theslma.com/) (SLMA) Board of Advisors.  James Obermayer, founder of the 8,400-member organization, said “Jeanne Hopkins knows how to generate demand and, just as importantly, knows how to manage and measure its contribution to revenue.  Metrics seem to drive her decisions, and her history of prospect management will help the SLMA as we look for ways to assist our members become generators of wealth, just like Jeanne Hopkins.”

“Breaking through to B2B buyers is tough in a super noisy world of competitive value propositions, features and benefits, pricing, and timing,” said Hopkins. “The Sales Lead Management Association is an excellent resource to help the marketers responsible for demand generation learn about engaging their prospects, nurturing their customers and valuing their leads – all while helping the sales team exceed their quotas. SLMA is a key influencer in determining the common ground between sales and marketing. I am delighted to be contributing via the advisory board.”

About Jeanne Hopkins

Jeanne Hopkins is Senior Vice Presidentand CMO at Continuum Managed IT Services. She has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in September 2013, she has built a powerhouse metrics-based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile.

Jeanne was Vice President of Marketing at HubSpot, where her marketing leadership helped the company become the Inc. 500’s second-fastest growing software firm by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data, BrightInfo and Mintigo as well as Co-Chair of the MassTLC Sales and Marketing Cluster.

In 2014, Jeanne was named to the ‘MSPmentor 250’ list. In 2013, she was named to the ‘10 MSP Industry Executives to Watch in 2014’ list. She has been honored by the Sales Lead Management Association as one of the ‘50 Most Influential Sales Lead Management Professionals,’ 2011– 2014 and ‘20 Women to Watch’ for four years. Most recently, she was named to ‘The VAR Guy’s Top 50 Channel Influencers’ list by Penton Technology Group. Follow her on Twitter @jeannehopkins (http://twitter.com/jeannehopkins).

About Continuum Managed IT Services

Continuum is the technology industry's only channel-exclusive provider of fully integrated managed IT services, allowing its Managed Services Provider (MSP) partners to maintain both on-premise and cloud-based servers, desktops, mobile devices and other endpoints for small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructurefrom a single pane of glass, all backed by an industry–leading network operations center (NOC) and help desk. MSPs leverage Continuum’s pay-as-you-grow business model to scale IT services without committing to long-term contracts and to reserve in-house staff for strategic initiatives. The company employs over 1,000 professionals worldwide, supports over 3,500 partners, and monitors over 600,000 endpoints.

For more information, visithttp://www.continuum.net/ or follow us on LinkedIn (http://www.linkedin.com/company/2428264)and Twitter @FollowContinuum (https://twitter.com/FollowContinuum).

About the Sales Lead Management Association

The mission of the Sales Lead Management Association (http://www.theslma.com/) is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors.   The SLMA reports 100,000 plus visitors to its websites and radio programs in the past 12 months.

Levels of SLMA Sponsorship

There are four levels of sponsorship (http://bit.ly/1AHDTmb) for the Sales Lead Management Association.  Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.

The SLMALive Channel: Live Programming and Podcasts

The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 257 programs.  Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.