MECCO’s Dan Prokop earns Marketer of the Year Award

PITTSBURGH - April 20, 2015 - PRLog -- Two years ago, Dan Prokop joined MECCO Marking & Traceability, a Pittsburgh manufacturer of industrial laser and dot peen marking systems, to rebuild the marketing department.

     Prokop has had an immediate impact at MECCO, a fact made evident when Marketo, Inc. honored Prokop with a prestigious 2015 Revvie Award.

    Marketo named Prokop a Marketer of the Year winner in the Small and Midsize Business (SMB) category. He is recognized as a Marketo Master for his work discovering and implementing Marketo to help MECCO become more scalable and profitable.

    “The award is well-deserved,” said MECCO President Dave Sweet. “Under Dan’s leadership, MECCO has successfully aligned our sales and marketing efforts with our strategic initiatives. In a two-year span, Dan has implemented both Salesforce (CRM) and Marketo to effectively deliver marketing content to engage our sales team and our customers.

“Dan has a tremendous amount of drive to make things happen and look at new ways and new approaches to use the best technology out there. Dan did his research and understood the advantages of Marketo’s automated marketing software,” Sweet continued. “It’s been extremely successful for us in lead generation and lead nurturing, which ultimately results in new customers.”

    The Revvie Awards recognize customers and partners who utilize Marketo, a marketing software solutions company. This year, 16 winners in award categories were recognized during the Marketing Nation Summit held April 13-15 in San Francisco.

    “It’s an honor to be considered for this award, let alone win it,” said Prokop, 29. “Marketing is constantly evolving, and technology is a big part of that if you want to remain competitive. Using Marketo’s technology has helped me put systems in place to increase lead generation, engagement, and our sales.”

    Sweet credited Prokop for his versatility in making the MECCO sales team more efficient while also handling marketing duties.

    “You have folks who are good creatively, or good with content and PR, or strategy perspective,” he said. “Dan is unique in that he has a high aptitude in all of those categories. Dan’s leadership spans from setting the vision to clearly communicating our brand intent through multiple marketing channels.”