Is Your Recruitment Social Enough?

SYDNEY - April 20, 2015 - PRLog -- We all know that in today’s day and age most if not all business processes are underpinned by a software package from accounting to customer relationship management there is virtually a solution to suit each business operation.

A survey reported by Glassdoor shows workers are just as interested in company culture and perks as they are in the size of their paycheck. What does this mean for your recruitment efforts and how can recruiting software help? Company branding matters, and it is time to take stock of how well your company brand reflects your organization.  Did you know that half of all HR departments cite employer branding as one of their top three objectives? Additionally if the talent pool you are targeting is unaware of your open positions, chances are you won’t see too many applicants showing interest. The reality is you need to get your jobs in front of your target audience and show them what they’re missing and why they should be interested in a career opportunity at your company. With the proliferation of social media, the Internet, and social recruiting, it has become essential to stand out in the employment marketplace.   It is a known fact that employees would say goodbye to nearly 10 percent of their salaries for added flexibility in their work life. With this in mind, add more flexibility to your company branding messages and company culture. Allow workers to take a day to telecommute or other perks and benefits. You will attract more candidates to your open positions and improve your company branding efforts in the process.

Additionally as a small to medium business owner (SMB) it may just be worth your while to invest in a software solution to help you with your recruiting needs.  Enter the world of the Applicant Tracking System (ATS), some of you might not be familiar with ATS’s so we wanted to take a moment and explain the benefits of such a tool.

GREATER TIME SAVINGS:

Tracking candidates through the interview and hiring process is not an optional activity for a recruiter. One way or another, it has to be done. When you are recruiting, the recruitment process starts at all different times with applicants. Therefore, without putting Post-its on every resume, it is hard to say exactly where you left off.

An ATS can provide time-stamps and ‘tracers’ in each applicant file, so you know exactly what your last action was with each applicant. So instead of scribbling on a Post-it what you did last, you can easily tag and track applicants exactly where they stand in your recruitment pipeline.

A very conservative assumption will be that recruiting software will cut in half the time you’re spending on this activity. The more jobs you are actively trying to fill at any one time, the greater will be your time savings.

INCREASED PRODUCTIVITY:

The real benefit of recruiting software comes from the improved productivity that results from having so much comprehensive and up-to-date information at your fingertips at all times.

The productivity gain comes from the fact that having instant and easy access to all possible information associated with every candidate, client, job, and hiring manager allows every phone call to move every transaction as far as possible in the direction of a successful hire. It may be impossible to place a dollar value on good information, but no one could argue that having accurate, complete, timely information helps a recruiter perform better.

SOME ADDITIONAL KEY BENEFITS:

• Reduce the paperwork within the recruitment process and improve overall efficiencies.

• Seamless website integration allowing you to easily create a branded careers page.

• Direct access to social media portals.

• Improve communication internally and externally.

• A database for just in time recruiting (Pipeline) of candidates you can draw from when needs arise.

• Reduce your recruitment related costs, therefore improving your Cost per Hire.

• Streamline the entire recruitment process and ensure best practices.

• Help crystalize your sourcing strategies.  i.e.: where am I deriving the best results from our search efforts and the data support?

In summary successful recruiting also requires something as mundane as good recordkeeping, and here an ATS has a major part to play. An ATS can drastically reduce the amount of time needed to keep track of candidates during the interview process, and as a by-product maintain comprehensive, up-to-date records for every candidate, client, job, and hiring manager in the database.  It may take a while to “trust” the fact that so little effort is required to keep track of the interview status of all candidates on all jobs, but once you see how much is accomplished with so few mouse clicks you will be hooked.

Happy Recruiting!

We at Aptus.Co would of course be more than happy to talk to you in greater detail about the benefits an ATS can offer your organization or perhaps you have a specific question or challenge that you’d like some independent thoughts on?  Should you wish to discuss this further please feel free to get touch.

About Aptus.Co

Aptus.Co connects its clients with their required solutions.   We are a results-oriented management consulting firm. We work with our clients to develop and execute strategy, improve operations, restructure and deploy IT systems, as well as integrate acquisitions. We are focused on helping clients improve the execution of their strategy, and the creation and implementation of meaningful solutions.  To learn more about Aptus.Co and our services please visit our website.