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Follow on Google News | New research shows more good news for OTT content providersBy: PeerTV This final quarter’s growth is the latest chapter in a successful year in which video ad views grew 30 per cent from 2013 showing how the dynamic emergence of new technologies and platforms such as OTT is driving the continued expansion of the TV ecosystem. Viewers have not abandoned their favourite content but rather found new ways to access it. Not only did Q4 2014 cap off a full year of 30 per cent and 27 per cent growth in ad and video views respectively, publishers also succeeded in drawing audiences to their highest value premium content. Several new trends emerged this past year as viewers and publishers continued to modify how they watch and monetise their shows, sports, clips and more. In the pure TV space, live viewing grew 297 per cent year-over-year, driven by strong growth in sports streaming and news simulcasts. Importantly, however, in a continuing sign that the TV ecosystem is developing into new, profitable channels for content providers, OTT streaming devices overtook tablets, accounting for 8 per cent of all video ad views. Commenting on the findings, PeerTV (http://www.peertv.com/ A well-designed OTT hardware (http://www.peertv.com/#! Freewheels’s research shows that OTT devices are rapidly emerging as the preferred platform for long-form and live viewing. Whilst viewers are accessing current season content throughout their televisions, 64 per cent of viewing occurred over a week after that content’s original air date. Authenticated viewing grew 591 per cent year-over-year, as 56 per cent of all video ad views on long-form and live content now come from behind authentication walls. For more information on PeerTV, log on to www.peertv.com or email info@peertv.com End
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