Port Broadcasting Signs Deal with Aruba Capital Radio Stations WXEX AM & FM

NEWBURYPORT, Mass. - April 14, 2015 - PRLog -- Port Broadcasting, LLC of Newburyport, MA announced today that it has entered into a Local Marketing Agreement with Aruba Capital Holdings, LLC of Exeter, NH to operate their two radio stations in Exeter, NH and Sanford, ME. Aruba Capital owns WXEX AM & FM.

Port Broadcasting will now handle the programming and advertising sales for those two stations, along with their WNBP AM & FM in Newburyport, MA and WWSF AM & FM in Sanford, ME.

The agreement comes at a time when consumers are seeking to shop local, eat local, and now they can listen local. The Port stations, branded as “The Legends,” play a 1960/1970’s Oldies format with a commitment to local news, sports and information. WXEX AM & FM are simulcast with a Classic Hits format, serving the Portsmouth-Dover-Rochester market. In addition to their community-centric focus, the stations also share a love of music that shaped the baby boomer generation.

“This creates a great opportunity for us,” said Port Broadcasting Owner and Operations Manager Pete Falconi. “It gives us a strong radio signal footprint from the north shore of Massachusetts right up the coast to Portland, Maine, and inland to Dover and Rochester, New Hampshire.”  Co-owner and General Manager Carl Strube noted that “This combination of radio stations makes a tremendous marketing opportunity for our local advertisers. It adds thousands of people to our coverage.”

“This agreement brings two vibrant, local broadcasting companies together,” said Aruba Capital’s Andy Hartmann. “We’re excited about working with Pete and Carl to create some tremendous local radio opportunities and programming.”

Both companies have been operating their respective radio stations since the spring of 2009.

About Port Broadcasting, LLC

WNBP AM 1450 and FM 106.1 has been serving the Greater Newburyport area since 1957. In March 2009, locally owned and operated Port Broadcasting, LLC, purchased the station from Westport Communications and implemented a Legendary Songs by Legendary Singers format with mission to serve the community and keep radio local. Port Broadcasting acquired local radio station AM 1220 The Legends in Sanford, ME, in October 2012. The station can be heard on AM, FM and streaming worldwide on the Internet at http://www.WNBP.com.

About Aruba Capital, LLC

WXEX FM 92.1 and AM 1540 are the “FUN” radio stations to listen to, featuring great “Rock 'N Roll, Pop & Motown” tunes from the mid ‘60's thru the ‘90's. WXEX-AM was launched on March 16, 2009 with the later addition of WXEX-FM on August 11, 2011and are operated by local Seacoast businessmen Andy Hartmann and Steve Thomas as HAT Media Group, LLC. WXEX FM 92.1 & AM 1540 are committed to providing pertinent information for the areas that their signals reach in Seacoast New Hampshire and Southern Maine. WXEX can also be heard worldwide via the Internet at  http://www.OnTheGoRadio.com.