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Follow on Google News | Opt-Intelligence Officially Launches LeadServe 2.0 Customer Acquisition Solution For SMBsAffordable solution offers geo and demo targeting and integrates with popular marketing automation platforms to help drive new business via email acquisition
By: Opt-Intelligence “Opt-in advertising units have consistently demonstrated their potential to help drive success and deliver positive results,” said Craig Anderson,President and COO of Opt-Intelligence. “With LeadServe, a marketer's offer is shown only to the right people at the right place and LeadServe ads are precisely targeted to match the small business's geographic and demographic reach. This combination is a key component in acquiring new customers and creating a one-to-one dialogue between the small business and the consumer.” Opt-Intelligence began rolling out beta upgrades to LeadServe in March 2014 and in a short period of time revenue skyrocketed. At the beginning of 2014 monthly revenue was about $15,000 and has grown to more than $250,000 per month in the first three months of this year. Hundreds of small businesses create LeadServe accounts every month and that number continues to rise. The platform is also integrated with most email marketing platforms including MailChimp, Demandforce, iContact, Bronto, Sailthru and GoDaddy among others. More integrations are being added every week, which will help to drive more customers and additional revenue. Updated features available with LeadServe 2.0 include: Demographic targeting by gender and age range. Geographic targeting by country, state, city, zip code and zip code radius. Responsive design that allows a business owner to access the technology on desktop, mobile and other handheld devices. Budget controls that let the user set daily budget and cost per lead. Simplified opt-in ad creation tools that are easy to use and take less than 10 minutes to set up. Automated welcome emails that are sent immediately after a consumer requests more information via the opt-in advertising unit. Auto upload of new emails to numerous email marketing platforms. “There are more than eight martial arts studios within a five mile radius of my business, so I am faced with some fierce competition and really needed a solution that would put me in touch with people that are truly interested in my classes,” said Fred Marino, Head Trainer, Monkey Fist MMA. “LeadServe is the easiest way to generate the highest quality leads online. It has allowed me to grow my email list massively in a short amount of time and has generated new students every week.” The Monkey Fist MMA case study and more are available at: http://www.opt- About Opt-Intelligence Founded in 2003, Opt-Intelligence is an industry pioneer and the most advanced online advertising exchange dedicated to the user opt-in experience. Opt-Intelligence creates engagement ad units that support email list growth for the world’s leading marketers as well as thousands of small businesses and which enable publishers to create powerful revenue streams and add value to the customer experience. With its advanced, real-time ad-targeting, automated optimization capabilities, and simple self-service toolkit, Opt-Intelligence provides programmatic excellence for subscriber acquisition powered by world-class data. Opt-Intelligence offers the smartest, most reliable way to make conscious connections with consumers and provide a quality user experience. For more information, visit Opt-Intelligence.com. End
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