Nobody Cares, Go Harder Personal “Dedication” Brand Aligns with Heavy Training

CAREFREE, Ariz. - April 14, 2015 - PRLog -- -- Nobody Cares, Go Harder (http://nobodycaresgoharder.com), the apparel brand which developed the phrase “Nobody Cares, Go Harder,” to embody a spirit of dedication and a No Excuse, No Weakness, No Days Off Lifestyle, (http://nobodycaresgoharder.com/pages/about) today announced the launch of a NCGH brand relationship with CrossFit trainer Kelsey Kiel who will wear the company’s fitness apparel as she works toward attaining a spot at the 2016 CrossFit Regionals.

With a growing heavy training sweeping the country, John Lipe and Brett Lim, founders of NCGH found that intense physical training, including CrossFit and other similar trainings programs is an ideal representation of its brand. Their philosophy for NCGH is to be distinguished as the brand associated with working hard for what you want, in place of attaining something easily, with little motivation, or a pie-in-the-sky expectation. Lipe and Lim have tapped the enthusiasm for heavy training to design a line of apparel that appeals to teens and millennials based on principles of successful output of effort to achieve specific goals.

NCGH’s line of apparel (http://nobodycaresgoharder.com/collections/all-apparel) comprises an array of stylishly designed fitness wear and casual tee shirts, tank tops shorts, pants, caps, backpacks and varieties of accessories. Most of the items bear a “Nobody Cares, Go Harder” meme.

“What attracted us to align our brand with the rigors of intense physical training is its unique appeal to a cross section of people. It doesn’t matter if you’re a novice or a seasoned trainer, anyone who belongs to a one of these communities is working incredibly hard to reach their fitness goals,” said John Lipe, co founder of NCGH.  “We were blown away when we met CrossFit trainer Kelsey Kiel who only last summer first discovered CrossFit and is now making quite name for herself as one of the most dedicated trainers within her CrossFit community.”

Kiel who trains at CrossFit Novem, a gym located in the Fishtown section of North Philadelphia, was introduced to the training after casually visiting the gym one day last summer.  She was immediately attracted to the sport for its challenge and also for the deep compassion and friendships of other trainers.

“Discovering CrossFit saved me. I fell in love with the sport instantly, and it completely changed who I am as a person,” said Kiel. “ It’s challenging and healing all in one but what’s also cool is donning the Nobody Cares, Work Harder wear to keep my motivation in check … and, it’s working (http://nobodycaresgoharder.com/blogs/news/19126911-the-st...)!”

In addition to heavy training, NCGH plans to recognize other genres that demonstrate deeply committed people, fixed on working hard to achieve their goal as a top objective. "We love CrossFit, but we’re not stopping there, we plan to engage in a variety of activities in the months ahead, where dedicated people demonstrate a match between their philosophy and ours.” Added Lipe.

   Nobody Cares, Go Harder
Nobody Cares, Go Harder is an online apparel brand to convey dedication to hard work for people both motivated and dedicated to reaching their goals, regardless of the specific goal. NCHG online offers over xxx fitness and casual wear for men, women, and unisex.  For more information, please visit www.nobodycaresgoharder.com