With the Perfion PIM solution Oase Outdoors achieves optimal data quality on all platforms

COPENHAGEN, Denmark - April 14, 2015 - PRLog -- Before switching to the Perfion PIM solution, Oase Outdoors was using a web-based PIM and catalog. However, the web solution was not reliable and the IT department often found errors in the data structure. Only the two super users were able to import and export data, which required an additional and very time-consuming operational step. The super users also spent a lot of time debugging when the PIM system was not functioning. Lots of graphic work had to be handled manually in connection with catalog production because the integration with the design programme Adobe InDesign was not very good.

Perfion has reduced operational steps and expenses

Oase Outdoors’ IT Manager, Erling Bech, explains about the shift to the new Product Information Management solution:

“Perfion has given us a complete overview of all product data. Images and product information are imported in no time. We can tell the system to show 1000 products all at once; they appear on the screen instantly. Because of Perfion’s extreme flexibility, we can select precisely the views that we need in order to compare features and product categories across languages and see where data is lacking. Perfion’s stability is first class and the ease of use as well."

From the Perfion system, Oase Outdoors exports product information to a number of different marketing and sales channels:

Three different product websites

A dealer portal where the company puts images, product information and marketing material at the dealers’ disposal

Product catalogs and other graphic material

Because Perfion is so easy to use, Oase Outdoors no longer needs super users. Each marketer can handle their own functions and maintain product information in the PIM system. Tasks are solved much faster than before, while the two former super users experience a perceptible time savings.

Perfion is fully integrated with the design program Adobe InDesign. This enables Oase Outdoors’ own graphic de-signers to solve all tasks themselves and save the costs of external suppliers.

ABOUT Oase Outdoors

Oase Outdoors is a Danish company that owns and operates three independent brands in the camping and outdoor living industry: Outwell®, Easy Camp® and Robens®. The company currently operates in 45 markets all over the world. The headquarters has employees in purchasing, sales, marketing and administrative functions.

ABOUT PERFION

Perfion is the world’s only 100% standard Product Information Management (PIM) solution for companies with a com-plex product structure or a need for multi-channel and multi-language communication. With Perfion you get one single source of truth for product information which gives you control of all product data wherever it is applied (e.g. websites, supplier portals, webshops, smart phone apps, printed catalogs, fact sheets, social media, direct mails and newsletters).