Best Healthcare Website Goes to Minneapolis-based Mindsailing

MINNEAPOLIS - April 10, 2015 - PRLog -- Innovation and marketing communication agency Mindsailing recently notched a key win in the online marketing space, claiming the Best Healthcare Website Award in the 2015 Internet Advertising Competition.

Organized by the Web Marketing Association, the IAC Awards highlight the best online advertising across 96 industries and 9 online formats, including online ad, video, mobile, email and social media. Other 2015 IAC Best Website winners include Google, Ameriprise and AT&T.

Mindsailing designed the award-winning Health Care Journey website (http://www.iacaward.org/iac/winner.asp?eid=14587) so sales teams for its healthcare client could simply and effectively guide hospital and health system executives through the complex conversation around the shift to value-based care.

“For a hospital or system to remain viable, executives need help understanding how to optimize revenue streams, including implementation of performance-based care delivery,” explains Julie Mackenzie, president of Mindsailing. “This website streamlines the conversation while keeping them focused on the critical phases and milestones.”

Anchored by a unique provider journey map, the site features a clean, scrolling navigation and a snapping mechanism that perfectly frames each phase with industry statistics and key questions to consider. Through the single page, visitors are able to envision the entire three- to five-year transition, identify their current spot in the process and download gated content, allowing the client to capture contact information.

All 2015 IAC winners will be highlighted publicly on the main keynote stage of ad:tech, the leading industry conference to be held in San Francisco in May.

About Mindsailing
Mindsailing is an independent, full-service agency based in Minneapolis. We help businesses transform with strategy, social innovation and honest, compelling, integrated communications. We support the process from research, strategy and ideation through creative development, production and analytics. We've used this process to develop the full gamut of tactics including: mobile apps, search and social campaigns, events, websites, collateral and direct mail.