Topps and MLS WORKS Partner On Customizable “Healthy Habits” Cards

NEW YORK - April 6, 2015 - PRLog -- The Topps Company, Inc., official licensee of Major League Soccer, has teamed up with MLS WORKS, the league’s community outreach initiative, to create an interactive, online activity for kids and adults that promotes the importance of living a healthy lifestyle.  The Topps Healthy Habits Card allows users to make and share their very own personalized trading card just like the stars that play for Major League Soccer.  For the first time ever, fans can select their favorite team’s jersey and create a customized card with their own image featuring healthy habits that highlight what each participant does to remain active and healthy.  Once users create their Topps Healthy Habits Card, they will have three options which include – printing their virtual card, sharing their card with friends or purchasing a pack (8 cards per pack) of their very own trading card.

MLS WORKS and Topps encourage all to visit www.getactivewithmls.com/tradingcard to build their Topps Healthy Habits card.

“We are constantly looking for ways to engage with a younger more tech savvy audience, and the ‘Healthy Habits’ cards will hit on all the initiatives that our company and our partner Major League Soccer, are looking to achieve,” said Jeff Heckman Topps. “Fans can take their own pictures and superimpose their favorite team jerseys into the shot, and print them out with a host of new messages on the back; your own customized soccer card to share and trade.”

Fans can upload a photo and choose the latest MLS jerseys for their favorite team. On the back of the card, fans will enter information about how they stay healthy; once they are finished creating their custom card, fans can print the card at home, share it with friends and family via social media, and purchase a pack of trading cards from Topps. The cards in the pack will be the same quality as the cards that Topps produces for MLS card releases and will retail for $9.99

The 2015 Topps® MLS set is now available at Topps.com, hobby shops, and select retailers, with several upcoming MLS club promotions to be announced in April in addition to this initiative.

About The Topps Company, Inc.

Founded in 1938, Topps is the leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include the NFL, MLB, UFC, MLS, WWE and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include Bazooka® bubble gum, Ring Pop®, Push Pop®, Baby Bottle Pop® and Juicy Drop ® Pop lollipops. For additional information, visit Sports Cards and Entertainment Cards at Topps.com and follow us on facebook at facebook.com/Topps, on twitter @Toppscards, and now on Instagram @ToppsSports.

About Major League Soccer

Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada.  The 2015 season will feature the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes will commence.  The 2015 regular season schedule can be viewed here.  For more information about MLS, visit www.MLSsoccer.com.

About MLS WORKS

MLS WORKS is Major League Soccer’s community outreach initiative dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport.

Get Active with MLS is a program that encourages kids 7–14 to get healthy and active. The program provides free grade-aligned activities and games for kids, along with healthy-living information for parents, youth groups, and educators.

Since its inception in 2007, MLS WORKS has supported the fight against childhood obesity.  The Active Bodies Active Minds program educates children, parents and teachers about the importance of living a healthy lifestyle, while providing resources in areas of fitness, nutrition & education.  Click here to join the ABAM club and pledge to live a healthy lifestyle.

Contacts: Joe Favorito/917-566-8345/fatherknickerbocker1@yahoo.com (For Topps)

Lauren Hayes/ 212-450-1227/ lauren.hayes@mlssoccer.com (For MLS WORKS)