MarketingLeads.co Launches to Provide Leads of Consumers and Businesses Actively Seeking New Vendors

OMAHA, Neb. - April 2, 2015 - PRLog -- MarketingLeads.co today announced that they have launched a service providing direct mail marketing leads that will capitalize on the documented spending patterns of new homeowners, new movers and new businesses.  People in these categories actively seek new product and service providers, and are therefore much more likely to act on direct mail offers than other groups. MarketingLeads.co is unique in that they make it easy to buy lists right from their web site without the necessity of talking with salespeople, although customer service is readily available for those with questions.

The premise is simple. Those who have recently moved, unless they have moved to the same neighborhood, must develop a new network of product and service providers. Even those who have not moved far find that they need to buy many items to set up housekeeping in their new homes. New residents spend approximately $8,500 in the first three months following a move to a new home, up to six times more than non-movers. Similarly, new businesses, both before and after opening their doors, must actively seek new product and service providers within a short time frame. Once consumers and business people find a vendor they like, they are likely to turn into loyal customers, and it is harder to lure them away.

According to MarketingLeads.co CEO Ryan Renner, “There is a golden time period after a move or setting up a new business when people are looking for new vendors and spending freely. In the 24 months after a move, 80% of people try new products and services from local suppliers, and the earlier you reach these people, the better, before you lose them to the competition.”

Approximately 2/3 of all consumers buy something as a result of reading direct mail each year. Direct mail costs about the same as pay-per-click advertising, and the response rate is between 17 to 50 times higher than email marketing. Conversion is likely to be much higher when targeting new residents; over 60% of new residents say direct marketing materials are their preferred resource for making purchasing decisions. 80% of new residents redeem gift certificates they receive from local merchants.

About MarketingLeads.co

MarketingLeads.co is a broker of consumer and businesses databases. The umbrella company has been in business for 10 years with an A+ rating from the Better Business Bureau, and has helped thousands of clients reach more customers. List quality and customer service are paramount at MarketingLeads.co. Its mission is to provide the right information at the right time. For more information, visit http://marketingleads.co or call Ryan Renner at 800-496-1774.